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HITS Data & Analytics Summit

February 10, 2016 @ 1:15 pm - 5:15 pm GMT

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HITS Data & Analytics Summit

10th February 2016, From 1.15 to 5.15 p.m., Doubletree by Hilton Hotel, 92 Southampton Row,Register Button Blue London WC1B 4BH

New technologies, processes and content delivery platforms, the increased use of connected devices and social media are all combining to provide the entertainment industry with significantly more data than ever before. But it is not just the amount of data that has changed; the immediacy, accuracy and  granularity is beyond anything previously available.Data & Analytics Sponsors

The challenge now is on making the best use of the analytics, and using this enhanced understanding of business activity and user behaviour to enhance performance.

On the consumer facing side this is all about engagement. From the beginning of the experience, involving discovery and recommendation, through the decision making process of selection and personalisation and beyond, with social media feedback playing a key concluding role in the entertainment journey.

The enhanced audience analytics also drive improved business scheduling and planning, more targeted marketing and distribution strategies and creating efficiencies across end to end workflows.

This afternoon conference will feature presentations, panel sessions and informed discussion led by a number of senior industry executives actively involved at the forefront of the data and analytics revolution. Content owners, distributors and their supply partners will share information and exchange ideas and experiences to help delegates gain a comprehensive picture of where the true value of data and analytics resides and what more we can expect in the future.

1.00 p.m. Registration Opens (Light buffet lunch available)  
1.45 p.m. Summit Sessions 
5.45 p.m. Networking Reception


Conference Introduction & Opening Remarks 
Jim Bottoms, Executive Director, MESA Europe

Event ScheduleData & Analytics Speaker

Opening Keynote: Data Sits  at the Heart of the Business
Rahul Gautam, Partner and Leader of EY’s Media & Entertainment Advisory Practice, EY

The changing ways in which audiences are accessing and consuming entertainment content are providing an unprecedented understanding of people’s interests and behaviour. At the same time, social media inputs are giving access to an improved understanding of user attitudes and motivation. The challenge now facing the industry is how best to use of all this data in order to enhance consumer engagement and help drive better decision making.

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Session I: Personalising Engagement Through Enhanced Analytics

Keeping Up with Changing Consumer Behaviour 
Charles Dawes, Senior Director International Marketing, Rovi Europe

The ways in which consumers are engaging with entertainment and media  are evolving rapidly, as OTT and mobile device usage become more  entrenched in our everyday lives. Does this mean the end is in sight for the Couch Potato?

Our next speaker shares some global consumer insights to answer this question and more.

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Harnessing the True Value of Social Media
Alex Craven
, Chief Executive Officer, Bloom Agency

There can be little doubt that social media is having a big impact on the ways in which the entertainment community plans, prepares and promotes its content, but are we yet realising its full potential?

In this next presentation, we will explore some of the key things that social media inputs reveal about content, audience and advertisers. Taking a case study approach, we will learn how social media inputs were used to shape a recent Sky Sports advertising campaign.

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‘And the Winner Is…’ the Movie Fans’ View

The annual Oscar Awards ceremony is one of the Movie Industry’s biggest events of the year, where even a nomination can drive interest but success can have a massive impact  on both revenues and the careers of those involved. Prior to hearing about the analysis conducted to build a predictive model for the winner of the Best Picture award, a small group of movie fans share their views on some of the key outcomes.

Awards Panel Host: 
Sam Andrews, Director, Cue Entertainment

Awards Panel:
Andy Anderson, Visual – New Release and Chart Manager, HMV

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‘And the Winner Is…’ Using Predictive Analytics
David Ingham
, Consulting Director, Media  Entertainment, Cognizant

Our closing speaker for this session will focus on the value of harvesting data feeds to enhance predictive analytics,
and the commercial benefits to be accrued as a result.  As part of this our speaker will take us through an analytical
case study around building a predictive model for this year’s Oscar awards and tell us who will win the coveted best
picture award.

Networking Coffee Break

Session II: Using Data and Analytics to Drive Business Efficiencies

Demystifying Your Data 
Greg Delaney, CEO, Entertainment Intelligence

The huge growth in the number of data sources is creating a new challenge for the industry as it comes to terms
with both the amount and range of information available. Multiple unrelated data feeds, and the resultant
analytics, can sometimes confuse more than clarify and not all intelligence offers actionable decision making.

Our next speaker will discuss this as he seeks to identify if there is any real use in having a dozen isolated reports and
questions the value of knowing that more women than men watch a particular music video in Kazakhstan?

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Building on the New Dynamics in the Music Sector 
Ole Obermann, Executive Vice President, Digital Partner Development and Sales, Sony Music Entertainment

Changing listening habits and music consumption patterns are providing a raft of new data feeds which are being used
to help shape the future direction and commercial priorities for the Music Industry.

Panel Discussion: Better Data leads to Better Business Decisions

In our closing panel session a group of industry executives, representing a cross section of the Media and
Entertainment sector discuss ways in which better data and analytical tools are being used to enhance the decision
making process.

David Millar, Director of Communications, MESA Europe

Pedro Cosa, Deputy Head of Analytics, Channel 4 Television
Ole Obermann, Executive Vice President, Digital Partner Development and Sales, Sony Music Entertainment
Mike Sid, Founder and Chief Strategy Officer, Mediamorph
Michael Von Der Geest, Partner TMT, EY
Peter Wolstencroft, Business Intelligence Solutions Technical Lead, Walt Disney International

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Conference Review & Closing Remarks 
Jim Bottoms, Executive Director, MESA Europe

Conference wrap up and summary of key conclusions from the afternoon’s discussion.

Networking Reception



To learn more about the MESA Europe Data and Analytics Conference, and to talk about speaking, demonstration and
sponsorship opportunities please contact Jim Bottoms or David Millar at MESA Europe.

David Millar, E: [email protected]
Jim Bottoms, E: [email protected]
T: +44 (0)1525 864 376

For registration enquiries email Teresa Austerberry ([email protected])



DoubleTree Hilton Hotel image

DoubleTree by Hilton Hotel London – West End
92 Southampton Row
London WC1B 4BH


February 10, 2016
1:15 pm - 5:15 pm GMT
Event Category:


DoubleTree by Hilton Hotel
92 Southampton Row, London, WC1B 4BH, United Kingdom
London, United Kingdom
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