M+E Technology Job Board

Digital Content Specialist

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Oracle

Oracle NetSuite is searching for an amazing content marketer to manage and execute content marketing campaigns. As part of the Demand Generation team, this individual will work closely with product, industry, and sales teams to drive leads and help accelerate them through the buyer’s journey.

KEY RESPONSIBILITIES

· • Write, edit, produce and curate outstanding content about the value and benefits of NetSuite ERP, driving initial copy development to asset production. Assets include lead generation emails, white papers, data sheets and thought leadership articles.
• Repurpose successful content in new ways.
• Leverage SEO insights for the content creation process.
• Ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and social promotion.

• Collaborate with sales teams to develop content mapped to buying stages and to distribute content across multiple channels

Qualifications

• Strong writing and editing skills
• Working knowledge of content marketing best practices
• Able to research and identify best practices in roles and industries you may not be familiar with
• Excellent time management and project management skills
• Understands content across various channels with experience managing campaigns across channels (e.g., email, social, sales)
• Experienced and highly competent writer who can quickly modify a piece of content for use in multiple channels in various formats.
• Outstanding written/verbal communication skills and professionalism, with the ability to interact well with a diverse group of technical and non-tech people, including senior executives, sales, marketing, product development, partners and customers.
• Experience working at a fast-paced startup, agency or deadline-driven publication – journalism background can be a plus when paired with corporate experience.
• You can work with a minimum of supervision and be capable of strategically prioritizing multiple tasks in a proactive manner.
• Self-starter – able to determine own path to success, rather than needing extensive direction.
• Detail-oriented with strong problem solving capabilities.
• Able to perform in a fast-paced working environment and deal well with ambiguity

• 3+ years’ experience in content creation experience and understanding of the lead generation, marketing and brand landscape.
• Undergraduate degree in English, journalism, or marketing.

Detailed Description and Job Requirements
Responsible for the overall development of technical and editorial content and message portrayed across Oracle’s digital channels in execution of the company’s digital strategy

Provides content development, technical orientation and user perspective to online products, services, communities by guiding and ensuring consistency throughout the site with respect to Oracle’s image and qualtiy standards. Take a metrics-driven approach to optimize content strategy. Confers with project teams to develop and implement digital content and applications. Serves as a liaison among marketing, alliances, product management and product development to integrate a variety of content and to achieve a consistent, successful product for the user. Work with cross-functional team members to develop and implement an integrated content strategy. Develop techniques on ways to build traffic, generate leads and develop audience. Works with management to develop project objectives . Consults with graphic designers and web designers to insure that required technical features are feasible and can be implemented. Teams with creative and technical leads to manage overall content strategy. May provide project leadership

Leading contributor individually and as a team member, providing direction and mentoring to others. Work is non-routine and very complex, involving the application of advanced technical/business skills in area of specialization. Advanced knowledge of digital design, flow and site organization. 8 years relevant work experience. Advanced technical and strategic understanding of Technology, Applications, and Industry solutions being marketed.