Job Description

The Zendesk Product Marketing team is looking for a Director of Competitive Intelligence. Reporting into the VP, Product Marketing you will lead the competitive intelligence team to develop and execute the competitive strategies and enablement for the businesses. This is a fast-paced, high impact role that will influence the business across sales, marketing, product, success, etc.

What the day to day looks like:

Lead and develop a team of PMM’s focused on competitive intelligence.
Generate competitive and market insights for the business. Establish a regular cadence of executive, GTM, and product team updates to ensure competitive insights are a key input into decision-making and planning.
Develop and execute strategies (e.g., sales plays, messaging / positioning) to boost win rates against the competition.
Enable our field teams with global competitive training programs, self-serve competitive assets (internal and external facing), and high touch competitive deal support (present to prospects/customers if needed).
Establish relationships with GTM (Sales, Success, Marketing) and product leaders and represent the voice of the Competitive team.

Requirements:

5+ years of Competitive / market intelligence, sales, and/or pre-sales experience
Experience building and leading a growing team
Experience working in a highly driven space, and ideally B2B software
Strong written, verbal, and storytelling skills. Comfortable addressing an executive audience
Data-driven approach. Able to synthesize large amounts of data into insights
Experience driving strategic programs across the business

Nice to haves:

Working in the CRM/Customer Engagement space (Customer Service, Salesforce Automation, Marketing Automation) desired
A strong understanding of SaaS and/or PaaS (definition, value props, etc.)
Track record of driving successful sales plays / programs
Familiarity with strategic narrative development