M+E Technology Job Board

Director, Data Solutions

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Viacom

TV advertising is being reinvented through big data, predictive analytics and other audience segmentation tools that were previously only available in the digital world. Viacom Vantage, Viacom’s data-driven television platform, is at the forefront of this reinvention of TV advertising, and we are offering a select few individuals the opportunity to join our team.

In this role, you will be tasked with delivering data solutions for Viacom Vantage clients by designing and implementing data-driven campaigns from pre-sales pitch design to segmentation strategy to on-boarding to campaign management to reporting and analytics.

Responsibilities:

  • Work with Vantage prospects and clients to understand their strategic approach to customer segmentation
  • Build and deliver custom segmentation approaches that map to client objectives, including recommended data sources, segment sizing and segment qualification
  • Manage all onboarding of advertiser first-party CRM or DMP segments with partners to ensure smooth creation of Vantage virtual networks
  • Define and measure advertiser KPIs and how they are impacted by Vantage campaigns
  • Own the overall reporting and measurement rhythm for Vantage clients, including design and delivery of performance reporting and ROI measurement

Basic Qualifications

  • Proven experience, thought leadership and results leading ad tech, programmatic and/or data science products within digital media, online video or television over the past 7+ years
  • A deep understanding of customer research, audience targeting and advertising business models, both current and emerging, with proven experience translating partner needs into product execution
  • Experience in data science, specifically around applications in marketing and/or consumer segmentation and advertising
  • Technical fluency in the fundamentals of digital, programmatic and/or television advertising, including working knowledge of systems for planning, delivery and reporting on media across multiple channels
  • Experience in designing and/ or supporting analytics and measurement systems for media, including underlying data collection, aggregation and presentation
  • Understanding of advertising and agency ecosystem in television and/or digital

Additional Qualifications

  • Master’s degree preferred
  • Passion for problem-solving and the ability to find answers to difficult questions – the sort of answers that others might struggle to find
  • A track record of exceptional partnering across a wide-array of internal business groups, agencies, executive stakeholders and execution partners
  • Strong written and oral communication skills, including experience building and leading presentations as well as creating product documentation (user guides, FAQs)
  • Experience in visual presentation of information and visual communication
  • An entrepreneurial approach with a bias for action that is passionate about building businesses within a fast-paced environment, while changing the way partners perceive our brand and our product