M+E Technology Job Board
Paid Media Analyst
Wasabi
At Wasabi, we’re a proven collection of pioneers, visionaries and disruptive doers. We see things differently than our competitors, and we make our mark in the industry by challenging the norm and delivering the unexpected and improbable. We’re a fast-growing company taking the Cloud Storage industry by storm and recognized as one of the best places to work in Boston.
Wasabi hot cloud storage is a new class and category of cloud storage, breaking all traditional barriers and boundaries of storage with a disruptive value proposition of being 1/5th the cost of AWS S3, faster than the competition, with no fees for egress or API request and delivered as a single-tier solution. Cloud storage has never been so simple, so fast and so inexpensive. It’s all part of our vision to make cloud storage the next great global utility, just like electricity.
Role Description: Paid Media Analyst
Role Purpose:
We are seeking a Paid Media Analyst to join our Brand Marketing team to help support campaign development, performance, and analysis. This person will be responsible for the development and execution of paid media, Account Based Marketing (ABM), and reporting, as well as recommendations for optimization and improvement.
Responsibilities:
Work closely with the Senior Manager of Growth Marketing to execute demand generation and conversion activities across key audiences to support growth for Wasabi’s cloud storage platform.
Play a key role in building an Account Based Marketing program for Wasabi — elevating the marketing program from standard B2B go to market motions to a truly personalized ABM experience.
Develop, launch, track and optimize demand generation campaigns across performance marketing channels that may include SEM, PPC, display, and ABM.
Assist in analyzing marketing data, building reports and implementing testing strategy to help shape future marketing initiatives.
Work collaboratively across Sales and Marketing teams to help achieve Wasabi’s growth goals.
Research and report on trends in SEM, paid media and ABM.
Understand the customer journey and discover new opportunities to reach existing users and prospects through our channels.
Other related projects as needed.
Analyze and report on paid content syndication and native advertising performance and make content recommendations
Requirements:
3 years of marketing and/or communications experience.
Experience with Google Ads, native advertising/sponsored content, ABM.
Familiarity with a CRM system (e.g., HubSpot, Salesforce) is a big plus.
Data-driven analytical mindset — you thrive in the depths of an excel spreadsheet, looking to understand what is driving business results.
Ability to multitask, prioritize, and manage time effectively.
Outstanding attention to detail.
Comfortable with a fast-paced environment.
We remain working from home the majority of the time, so you must be a self-starter and independent worker.
Be a team player and fun to work with!
Wasabi
At Wasabi, we’re a proven collection of pioneers, visionaries and disruptive doers. We see things differently than our competitors, and we make our mark in the industry by challenging the norm and delivering the unexpected and improbable. We’re a fast-growing company taking the Cloud Storage industry by storm and recognized as one of the best places to work in Boston.
Wasabi hot cloud storage is a new class and category of cloud storage, breaking all traditional barriers and boundaries of storage with a disruptive value proposition of being 1/5th the cost of AWS S3, faster than the competition, with no fees for egress or API request and delivered as a single-tier solution. Cloud storage has never been so simple, so fast and so inexpensive. It’s all part of our vision to make cloud storage the next great global utility, just like electricity.
Role Description: Paid Media Analyst
Role Purpose:
We are seeking a Paid Media Analyst to join our Brand Marketing team to help support campaign development, performance, and analysis. This person will be responsible for the development and execution of paid media, Account Based Marketing (ABM), and reporting, as well as recommendations for optimization and improvement.
Responsibilities:
Work closely with the Senior Manager of Growth Marketing to execute demand generation and conversion activities across key audiences to support growth for Wasabi’s cloud storage platform.
Play a key role in building an Account Based Marketing program for Wasabi — elevating the marketing program from standard B2B go to market motions to a truly personalized ABM experience.
Develop, launch, track and optimize demand generation campaigns across performance marketing channels that may include SEM, PPC, display, and ABM.
Assist in analyzing marketing data, building reports and implementing testing strategy to help shape future marketing initiatives.
Work collaboratively across Sales and Marketing teams to help achieve Wasabi’s growth goals.
Research and report on trends in SEM, paid media and ABM.
Understand the customer journey and discover new opportunities to reach existing users and prospects through our channels.
Other related projects as needed.
Analyze and report on paid content syndication and native advertising performance and make content recommendations
Requirements:
3 years of marketing and/or communications experience.
Experience with Google Ads, native advertising/sponsored content, ABM.
Familiarity with a CRM system (e.g., HubSpot, Salesforce) is a big plus.
Data-driven analytical mindset — you thrive in the depths of an excel spreadsheet, looking to understand what is driving business results.
Ability to multitask, prioritize, and manage time effectively.
Outstanding attention to detail.
Comfortable with a fast-paced environment.
We remain working from home the majority of the time, so you must be a self-starter and independent worker.
Be a team player and fun to work with!