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Specialist, Programmatic, Streaming

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  • Full Time
  • London

Warner Bros. Discovery

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Your New Role

This role will focus on driving business goals for Warner Bros. Discovery’s Streaming Services and US Networks. Reporting to the Programmatic Manager, the successful candidate has experience working across various DSPs and will lead the implementation and development of the Programmatic channel, maximizing customer growth at cost-effective levels\\


Your Role Accountabilities

Own the strategy and performance of programmatic activity with full operational responsibility

Lead Programmatic planning and media-buying across all territories, ensuring both functions are optimized to achieve high levels of growth with an ROI-focus

Keep abreast of market trends and developments

Work closely with the planning teams to recommend effective growth strategies and budget

Maintain and develop strong professional relationships internally (cross departments) and externally (media vendors).

Lead Programmatic innovation within the team and the effective use of relevant tools, identifying new BETAs and data sources to drive our Programmatic offering forward

Clearly communicate performance and uncover growth levers

Effectively document our strategies and approach to drive common understanding and efficiency

Qualifications and Experience

2+ years’ experience with a track record of delivering success in a similar role

Deep understanding of programmatic landscape, with experience planning and buying self-serve programmatic through at least one platform

Proven experience with Direct Response campaigns with experience with attribution, conversion tracking, and optimizing towards strict KPI goals.

Comfortable using excel to both run campaign analysis and provide recommendations, with experience using analytics to drive decision-making

Demonstrable experience driving growth through testing and analytics

Strong appreciation of the marketing funnel, and the relationship with specific tactics with clear POVs on tracking, attribution, ad fraud, cookie windows, etc.