M+E Technology Job Board

Sr. Partner Marketing Manager (AI Solutions Group)

  • linkedin
  • fb
  • twitter
  • google plus
  • email
  • Full Time
  • Remote

Veritone

WE ARE VERITONE

We are driven by the belief that Artificial Intelligence is mankind’s greatest invention. It is the key to building a safer, more vibrant, transparent, and empowered society. We are determined to be an active contributor to shaping our future for the better. We care about the ethical implications of AI and the prosperity and well-being of all individuals, as well as the growth and continued successes of our employees, customers, and partners.

Veritone’s mission today is more important than ever. We’re here to democratize AI and enable every organization and every person with the power of AI. What started in 2014 with the idea of providing unified access to hundreds of cognitive engines through one common software infrastructure, evolved to the world’s first AI operating system, aiWARE, which orchestrates a diverse ecosystem of cognitive engines to power intelligent automation for both commercial and government organizations. As we progress, we will continue to move humans from “in” to “on” to “out of the loop” to help them accelerate workflows, save time and costs, and uncover new insights and opportunities. You can view us at: www.veritone.com

We’re looking for a high performing Sr Marketing Manager for our AI Solutions Group who will cover core verticals within Veritone including Media & Entertainment, Public Sector, and broader markets. This role will also work closely with high impact partners and should be familiar with the key business challenges and technologies that are enabling innovative new solutions (e.g., Artificial Intelligence, Machine Learning, Deep Learning, Over-The-Top (OTT), Internet of Things, Mobile, and Generative AI). You should be able to develop, plan, and execute strategic marketing initiatives that support both AI Solutions Group and highly visible strategic partnerships to grow and maximize those relationships.
POSITION SUMMARY

As the AI Solutions Group Sr Marketing Manager, you will be responsible for executing integrated marketing activities with highly visible strategic partners, our AI Solutions Group, and our vertically-oriented business units where there is GTM overlap. You will have a set of focus partners that aligns with and augments global marketing focus, program management, and driving revenue through partnerships.

Primary responsibilities of this role include regional partner marketing management and priority alignment with AI Solutions Group and partner sales, demand, and campaign teams – executing on, and measuring demand generation programs that help the organization meet or exceed revenue goals. The AI Solutions Group Marketing Manager will also manage the partner portal for collateral sharing, content syndication, MDF proposals & tracking, deal registration (if any) and building programs that drive pipeline and revenue.

This position will also work in partnership with teams across the company including product management, campaigns, demand, brand, and customer marketing.
WHAT YOU’LL DO

Management and execution of a portfolio of integrated marketing activities to achieve the greatest possible ROI through existing global partner campaigns to drive revenue through strategic channels.
Lead marketing strategy and execution for AI Solutions Group and key partners, including annual marketing plans, budget, joint-GTM activities, and use cases to maximize exposure, sales and PR value. Own customer-facing communication approaches for AI Solutions Group and serve as primary marketing point of contact with internal and external business partners, enabling strong, collaborative working relationships.
Be the global marketing expert on assigned partnerships focused on creating content and activities that educate customers on the services, benefits, and differentiation of the relationship.
Owning and managing partner revenue/pipeline dashboards, reporting, and sharing trends monthly/quarterly.
Content creation including writing of email campaigns, webinar themes/abstracts, communications to both partners and customers on program deliverables.
Meet on a regular basis with assigned partners to go over campaigns, programs, and results that drive revenue.
Deliver on contractually agreed upon marketing initiatives, and explore additional avenues to activate the relationship.
Planning and execution of AI Solutions Group webinars (start to finish), blogs, co-branded presentations, metrics/reporting, and email campaigns highlighting the joint value proposition of each specific top partner.
Awareness of budget tracking, MDF management, and how it plays into the overall partner marketing plan, including tracking ROI with an acute ability to drill down into performance data.

WHAT YOU’LL NEED

Minimum of 10+ years Campaign & Partner marketing management – rolling out campaigns and programs, regionally, with sales, to enable optimal lead follow-up and ROI (this is NOT entry level).
A good grasp of account-based marketing and how to work an ABM program through cross functional integration.
Experience using salesforce.com, Pardot or other email marketing tools, and partner portal or content syndication tools for campaign mapping and execution
Lead management – tracking and reporting on marketing leads generated in a region, holding sales accountable for follow-up and pipeline reporting.
The ability to track program performance within an agreed set of parameters to specific KPIs.
The ability to develop regional buyer and customer insights to be shared internally with relevant teams.
Customer marketing – including references, advocacy, and customer campaigns. Collaborating with the customer teams to gain insight into customer behaviors and matching activities to drive engagement.
Event management, including the evaluation of potential events, execution, follow up, tracking and reporting.

OUR IDEAL CANDIDATE

Five years’ minimum experience in B2B Marketing with partners – VAR/Resellers, system integrators, managed service providers. Experience working with AWS is highly preferred.
Preferred qualifications include deep experience building marketing strategies for high tech companies offering emerging solutions for AI, data analytics, IoT, etc. The ideal candidate has worked for or with large, enterprise technology companies. Proven track record with demand generation initiatives.
Metrics-focused and detail-oriented with the ability to excel in a fast-paced environment.
Highly motivated, self-starter who has the ability to get the job done.
Strong interpersonal skills with a proven, demonstrated ability to influence others, work cross-functionally, and build and maintain successful relationships internally and externally.
Excellent oral and written communication skills, including the ability to present and position marketing plans.
Highly proficient in MS Office (Word, Excel, and PowerPoint); CRM tools such as Salesforce.com; and project management tools (Asana).
A willingness to travel, as required for the role.