MESA VOD
Published on Feb 12, 2016
The Time for Advertising Interoperability Has Come
In a world in constant beta, where change is the new normal and where the connected customer is more powerful than ever, organisations are left with no choice but to transform. But driving change is notoriously difficult and the stress of constant (and often unsuccessful) change
Published on Feb 12, 2016
Semantic Technology in 2016: Increasing Business Value
Consumers don’t know how to be entertained by only one thing at a time anymore. We’re constant consumers of content, and that’s made it harder for marketers and advertisers. Now, we’re not just competing with other marketers and advertisers. We’re competing with things
Published on Feb 12, 2016
Jony Ive. j.j. Abrams. and Brian Grazer on Inventing World in Changing one FULL CONVERSATION
The NFL may be the most popular and profitable major sport in America, but until recently, it’s lagged behind other leagues in sophisticated use of data analysis. “We’ve done work across all major sports,” says Ray Hensberger, director of Sports Analytics at consulting