Data

 

Getting Serious About Data and Data Science (MIT Sloan)

To implement successful data programs, companies need to shift goals, muster resources, and align people.... More

Online Shopping Could Make Up 30% of All U.S. Sales This Holiday Season (Protocol)

Salesforce thinks that unprecedented shipping volumes could mean that retailers need to be smart about last-mile delivery plans.... More

Consumers Now Favor Streaming Services for Music Discovery Over All Other Sources (Billboard)

Don’t take it personally, but your friends and family members just don’t trust you that much when it comes to what they should listen to. In 2020, music consumers are putting t... More

It’s Not About AI – It’s About the Data (Digitally Cognizant)

In these volatile times, it's data that will bring clarity, and it's AI that will help us see meaning in the data at a scale that’s bigger than ourselves.... More

The Virtual Economy: How the Pandemic Has Boosted the Lucrative Online World (Verdict)

The virtual economy has been growing for some time, but under the pandemic it has truly flourished.... More

Salesforce Debuts Digital 360 to Personalize the Customer Experience

Salesforce announced Digital 360, bringing together key components and new innovations in the Salesforce Customer 360 platform to help digital leaders transform their customer enga... More

10 Ways AI is Revolutionizing Sales (Forbes)

Predictive opportunity scoring, predictive lead scoring, predictive analytics for forecast management and guided selling are the top four AI-based technologies B2B selling organiza... More

Why Netflix Keeps Canceling Shows After Just 2 Seasons (Wired)

Last month, Altered Carbon joined Sense8, The OA, and Luke Cage in getting the ax. Fans protested, but for the streaming service, it's all about data.... More

Adobe on Launching a CDP: ‘We Could Hear the Drum Beating for This Technology’ (AdExchanger)

At the heart of Adobe’s CDP, which hit the market late last year, is its identity graph and Experience Cloud ID. The latter serves as a persistent, universal identifier to pinpoi... More

Gracenote Service Enables Cross-Platform Search, Discovery of Sports Content

Nielsen-owned Gracenote is creating new opportunities for video services seeking to leverage popular sports content. With the launch of Gracenote Streaming Sports Catalogs, TV prov... More

Tamr Data Mastering Platform Now Available on Microsoft Azure

Tamr announced its cloud-native capabilities on Microsoft Azure. These capabilities allow companies to master their enterprise data using Tamr while taking advantage of the flexibi... More

Signiant’s Media Shuttle Enables the Drone Industry to Scale With Secure, High-Speed Data Transfers (CUAV)

Drones are capable of collecting massive amounts of data, but for anyone who has spent hours, or even days, transferring that data, that capability can feel more like a roadblock t... More

In-App Bidding Gathers Steam, but Adoption Looks Nothing Like Header Bidding on the Web (Ad Exchanger)

Mobile app advertisers have been slower than their web counterparts to embrace programmatic-style RTB auctions. That’s starting to change as more app publishers test in-app biddi... More

Salesforce Intros New Toolset for Customer Feedback Management (ZDNet)

Salesforce is rolling out a new integrated toolset that aims to help companies gather real-time feedback on the needs and expectations of customers. Powered by Einstein Analytics, ... More

How Employing Encryption for Data Security Changed History (Security Intelligence)

Human history is full of examples of encryption playing pivotal roles in war, competition and transitions of power. Throughout recorded time, people have employed encryption as a t... More

Data, Not Digitalization, Transforms the Post-Pandemic Supply Chain (MIT Sloan)

Digital-first enterprise success demands clarity-first supply chain design.... More

Next Stop for Big Data: Hybrid Serving/Analytical Processing (Alibaba Cloud Blog)

Due to different emphases, traditional databases can be divided into the online transaction processing (OLTP) system and the online analytical processing (OLAP) system. With the de... More

Data Analytics Vital to Digital Marketing Training During Pandemic (SDC)

Digital marketing is becoming more important during the pandemic. One study in the UK found that 65% of consumers increased spending during the crisis. Companies are investing more... More

Adobe Adds New Data Features to Experience Platform (MediaPost)

Adobe has added new features to its Adobe Experience Platform, claiming that these will allow brands to use their data assets faster than they could before. The new tools are desig... More

DAM Governance Practices for the Long Haul (CMS Wire)

Effective governance is one of the major factors determining the ultimate success or failure of a DAM initiative. Some less experienced DAM users find applying the principles to re... More