Marketing

 

The CMO’s Road to Rapid Recovery (Adobe Blog)

2020 has tested the mettle of every marketer as they try to help lead their companies through health and economic crises. For businesses, the pace of change has been so swift that ... More

Alibaba Cloud Teams With Unilever on Next-Gen Digital Marketing Initiatives (GCN)

Unilever will make use of Alibaba Cloud’s AI and cloud-based technologies to develop its omni-channel, online and offline demand generation activities.... More

Global CMO of SAP Discusses Intersectionality in the Business of Marketing (Adweek)

Alicia Tillman on the business of marketing and what a time of crisis has called for from brands.... More

Is ‘The Office’ Now Driving Peacock’s Business Model? (Next TV)

In its marketing, NBCU is using the hit show to let its platform users know how many episodes they get for their subscription dollar.... More

8 Marketing Trends to Watch for in 2021 (Marketing Dive)

Brands will continue to feel pressure to fill gaps during a patchwork pandemic recovery, while CMOs must juggle intensified mandates around areas like data and commerce.... More

Exploring the Top Digital Marketing Trends for 2021 (ReadWrite)

If there’s one niche of the business world that never stops evolving, it’s marketing. Digital marketing is highly dependent on the maturation of online technologies and is cont... More

3 Ways to Make OTT, CTV More Accessible (AdExchanger)

What’s holding advertisers back from investing in CTV and OTT? Unlike video, display and social formats, OTT is seen as a major financial and strategic investment due to higher C... More

The 6 Biggest Trends in B2B Commerce for 2021 (CMO)

B2B marketplaces and progressive web apps are among the technologies that will see greater business adoption next year, according to several industry experts.... More

7 Consumer Trends That Will Define the Digital Economy in 2021 (CMO)

While few will say they’ll miss 2020 when it’s over, the events of the past year – read: the pandemic – will continue to shape consumer behavior and, in turn, the way brand... More

5 Evolving Marketing Strategies for the COVID-19 Holiday Season (Adobe Blog)

If brands are to thrive and survive in what’s expected to be a very different holiday buying season, the delivery of positive customer experiences is what will allow them to rise... More

Retailers are Pushing Their Employees to Become TikTok Influencers (Digiday)

Brands and retailers are desperate to get their employees to post on TikTok. For years, companies have invested in recruiting employee influencers who can put a face to the brand a... More

Ad Spend in U.S. Projected to Spike by 5.9% This Year (Senal News)

Advertisers are estimated to spend 99.22 billion on search in 2024, with Amazon among the top ad spenders as a result of the increasing e-commerce trend.... More

Retailers are Using These 5 Technologies to Reimagine Shopping Experiences Amid COVID-19 (Adobe Blog)

Retailers are adopting a variety of technologies to enhance their holiday sales and customer experience strategies as consumers continue to cope with the major disruptions of the C... More

Adobe to Buy Marketing Software Firm Workfront for $1.5B (ZDNet)

Adobe plans to integrate Workfront's capabilities with Experience Cloud, its platform focused on marketing customization, content delivery and data, analytics.... More

The 6 Biggest Trends in B2B Commerce for 2021 (Adobe Blog)

Business-to-business commerce will continue to undergo a major transformation in 2021 as companies adopt the latest technologies to find new customers, improve their supply-chain e... More

2021 Will See CMOs Reinvent Themselves and Their Teams (The Drum)

2021 will be the year that digital experiences, operations, products and ecosystems come of age, according to a new report.... More

You Can’t (or Shouldn’t) Have Digital Marketing Without Customer Experience (CMS Wire)

Where does customer experience end and digital marketing begin? In today’s customer-centric world, the two practices are increasingly intertwined. One thing experts agree on is a... More

20 Years Ago, Radiohead’s ‘Kid A’ Changed the Way Albums Were Marketed (Billboard)

At least a full decade before teasing new music snippets online became Marketing 101, the U.K. band and its label Capitol's ingenious web-heavy strategy propelled Kid A to the top ... More

10 Ways AI is Revolutionizing Sales (Forbes)

Predictive opportunity scoring, predictive lead scoring, predictive analytics for forecast management and guided selling are the top four AI-based technologies B2B selling organiza... More

Marketing Will Take a Different Form as the NFL Returns in the Middle of the Pandemic (CNBC)

Major marketers in the days ahead will be trying out ways of making football fans feel part of the action even while quarantined at home.... More

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