Marketing

 

Ready to Apply These 4 Tech Trends to Your Marketing?

Marketers should explore four emerging tech trends and how they impact customer data management and consumer privacy.... More

How Marketers Can Upskill for the AI Economy (CMS Wire)

From content creation to predictive analytics and digital voice agents — artificial intelligence can be a powerful marketing tool if you know how to use it.... More

4 Lessons for Marketers From the Web3 Craze (CMS Wire)

While Web3 business models aren’t yet dominating the mainstream, there is a lot of excitement about its potential to displace the existing centralized Web 2.0 model for many if n... More

How Marketers are Adapting to the New World of Hybrid Working (Racontuer)

Flexible working is now essential for employees. But in an industry that relies on creativity and collaboration, how are marketing directors navigating this new landscape? ... More

The Emergent Paradigm of Metaverse Marketing (TML)

Brands must create inclusive, immersive worlds for their customers to win in the new metaverse marketing paradigm.... More

Social Media is Moving Toward Recommendation and Authenticity (TML)

Two unique social media trends might have far reaching consequences for marketing. ... More

The Future of Social Media In the Metaverse (Forbes)

Social media is the archetypal web2 application – the enabler of the “user-generated web”. But that doesn’t mean it will die out with the onset of the metaverse and web3. I... More

Why ‘Stranger Things’ Could be the Super Bowl of Advertising (TML)

Globe-spanning mega-IPs create genuine canvases for big, bold brand storytelling that has guaranteed reach.... More

Five Steps in Strategy Marketing Leaders Can Take to Drive Revenue (DMN)

Marketing leaders and teams are routinely tasked with keeping the numbers up with their marketing strategy. Your performance will be judged by the revenue coming out of marketing i... More

Why Metaverse Marketing Should Go Beyond Direct to Avatar (Forbes)

Marketers should think of the metaverse as an enhanced experience of reality that’s packed with opportunity. We can use it to reach beyond what is possible in the physical world ... More

B2B Marketing Playbook for Web 3.0, Digital CX (CMS Wire)

What's the key at this stage of Web 3.0 and marketing? Think about the right questions to ask.... More

For CMOs, Inflation is Both Challenge and Opportunity (Racontuer)

Inflation is profoundly impacting consumers’ relationships with brands, presenting marketers with serious challenges. But could it also hold long-term opportunities for CMOs?... More

When CEOs Feel Supported by CMOs to Help Lead, Both Tend to Benefit (Digiday)

There’s no doubt that chief marketing officers are under more pressure than at any time since the CMO position first formed in the 1950s around TV and print advertising. Today th... More

What Do NFTs, Web3 and the Metaverse Mean for Digital Marketing? (Forbes)

Although it may be hard to picture, it’s natural that the internet will have to evolve beyond the platform-based ecosystem that exists today as we encounter new technology, consu... More

AWS Executive Charts Winds of Change Blowing Through the Digital Marketing World (SiliconAngle)

There are major changes taking place in the advertising model of the online world, and the marketing technology or MarTech industry is having to adjust accordingly.... More

Salesforce Announces New Customer 360 Innovations Across Commerce, Marketing Clouds

Salesforce introduced new Customer 360 innovations that connect marketing, commerce, and service data on one platform so companies can connect, automate, and personalize every sing... More

The Future of Creativity in Advertising is AI (Forbes)

Advertising is an industry where creativity is one of the most important elements. While AI has been a part of advertising for a long time now, its role has been limited to targete... More

Podcast Advertising Has Come a Long Way, But Is It Delivering What Marketers Need? (AdExchanger)

If the podcast ad market wants to continue its current growth trajectory, giving advertisers even more flexibility and scalability and addressing their concerns around targeting an... More

Why Marketing Agencies Should Use Blockchain Technology (Entrepreneur)

While many of these blockchain services are still in their infancy stages, implementing this disruptive technology into your marketing suite can provide the following value for you... More

Why Marketers are Returning to Traditional Advertising (HBR)

Pundits have long predicted the demise of traditional advertising. However, it is alive and well and headed for growth for the first time in a decade. The authors explain seven fac... More

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