Marketing

 

5 Mega-Trends Transforming the Future of Digital Marketing (MTT)

These five areas have changed the world for both B2B and B2C marketers.... More

Podcasts Could be a Big Winner With the Demise of Cookies (Forbes)

While other mediums (video, search) need to upend their current models to adapt to a cookieless world, cookies have never been ingrained within audio’s advertising ecosystem in t... More

How Digitalization Has Revolutionized Social Media Marketing (Influencive)

The phenomenon of social media has ushered in a cultural revolution on an international scale, and it seems that this dynamic has also been transferred to the way in which business... More

Giving CFOs More Power in the Marketing Ecosystem (S+B)

Can chief financial officers help companies make the most of their investments in digital advertising? How can CFOs wade into the world of media optimisation and effect financial c... More

Salesforce CMO Reveals Post-Pandemic Marketing Playbook (AdAge)

Sarah Franklin discusses democratizing and diversifying tech and future of live events.... More

New Innovations for Adobe Campaign to Meet Changing Dynamics for Marketers

Adobe Campaign v8 is designed for cross-channel marketers who need the best-in-class cloud solution for cross-channel campaign management with enterprise scale. This release brings... More

What the Rise of Gaming Means for Brands (Raconteur)

Accelerated by the appetite for new diversions in lockdown, gaming is morphing into a global entertainments phenomenon with profound implications for the marketing industry.... More

Amplitude Uses Personalization to Satisfy Chick-fil-A’s Appetite for Success (SA)

The fast-food restaurant chain turned to the product analytics platform Amplitude approximately two years ago to help engage and retain customers. Using machine learning to develop... More

Salesforce Intros New AI-Powered Account-Based Marketing Tools (VentureBeat)

Salesforce unveiled new AI-powered account-based marketing capabilities within Salesforce Digital 360 designed to help sales teams scale their campaigns. Einstein Key Accounts Iden... More

Adobe: e-Commerce Will Top $1T by 2022 (DM)

New data from the Adobe Digital Economy Index shows that online spending from March 2020 to February 2021 hit $844 billion. Adobe anticipates e-commerce will bring in up to $930 in... More

How Personalized Data Helps CMOs Drive Marketing (360 Blog)

Less than a third of global marketing leaders were satisfied with their ability to measure ROI last year. How is 2021 flipping the script?... More

Three Ways Marketers Can Discern the Signal From the Noise in Today’s Era of Customer Behavior Change (MTS)

Adriana Gil Miner, CMO at Qumulo, discusses lessons learned along the way about connecting (and re-connecting) with customers in a more meaningful (and profitable!) way.... More

New Gracenote Personalized Imagery Solution Helps TV Services Improve Content Discovery, Drive Viewership

Leveraging Gracenote Video Descriptors including mood, theme and scenario in conjunction with cast information, the all-new imagery created by Gracenote will help optimize provider... More

2021 Will Be a ‘Build Year’ for Addressable TV (AdExchanger)

While streaming may be getting all the buzz, advertisers and agencies have also been leaning into addressable TV – the ability to deliver different ads to different households wa... More

Big Shifts in 2021 Marketing Priorities

2020 brought with it the loss of predictability for brands, and almost every generation and segment of customers (some were new to digital) driven online at an accelerated rate.... More

CMOs Falling Back on ‘Low Risk, Low Return’ Strategies (The Drum)

A new survey of chief marketing officers conducted by Gartner has found that 73% intend to pursue low risk, low return strategies for 2021 – falling back on existing customers to... More

Why Smart CMOs are Betting Big on eSports (Raconteur)

Coronavirus-imposed cancellations of major sporting events have left fans hungry for alternative entertainment, paving the way for CMOs to take a chance on the burgeoning esports m... More

5 Essential Skills Every CMO Needs in 2021 (CMS Wire)

Skills that allowed CMOs to thrive in the past will still hold value, but in 2021, the list of priorities will change. Outsourced CMOs will become even more common. Some high-level... More

Adobe Unveils New AI Tools for Retailers (Forbes)

The consumer demand for more from their online experiences has created a race by retailers and tech partners to build smarter, more personalized, digitally-enhanced shopping experi... More

Top 5 Digital Marketing Trends for 2021 (Adobe Blog)

COVID-19 has forced marketers across the globe to rethink and reimagine their people, processes, and technologies faster than ever before. There has been unprecedented growth in th... More

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