Marketing

Pandora is expanding its muted video and expandable display ads after six months of beta tests for brands such as Google, Express and Lexus. The ad formats, first announced by the ... More

Tomorrow's retail stores want to take a page from their online rivals by embracing advanced technology — everything from helpful robots to interactive mirrors to shelves embedded... More

Snapchat will allow those advertisers buying ads from third parties to use machine learning to better determine which users are most likely to swipe on which type of ad. Goal-based... More

Measurement firm Nielsen and location data company Foursquare are teaming up to help marketers better understand when online advertising drives people into physical stores. Nielsen... More

Cognizant has entered into a definitive agreement to acquire privately-held Mirabeau BV, a digital marketing and customer experience agency specializing in industries such as trave... More

Traveled through JFK, LAX or DFW airports lately? These huge U.S. airport hubs are among the 84% of the world's airports that have or are testing deployment of location-data genera... More

In a surprise move, Spotify has announced it has partnered with Ticketmaster to integrate the latter’s ticket listings into artist pages, emails and its recommended concerts feat... More

Advertisers are prepared for a new period of second-guessing any customer data, whether it has been gathered internally or supplied by the brands they work with. Some of that is ro... More

There’s a long history of industries undergoing massive transformations fueled by the power of digital data. The moment has arrived for data to help reshape one of the largest in... More

There are changes happening within television media measurement that will provide the behavioral component that we all need. Over the past 24 months a number of companies have been... More

Instagram has finally one-upped Snapchat. The Facebook-owned platform has unveiled a handful of features to Instagram Stories, which will let users tag friends, add links and even ... More

Microtargeted online advertisements can be a powerful tool for political campaigns to tailor a message to specific people they are trying to reach. But the reason you saw a particu... More

As consumers increasingly interact with brands across a range of different devices and environments, marketers and publishers face the challenge of unifying consumer IDs from diffe... More

When concertgoers descended on Atlanta's Piedmont Park for the Music Midtown festival in September, brands invited select female fans with over 5,000 Twitter followers to a special... More

Targeting people with individualized TV commercials using cable or satellite boxes has been promoted as the future of television for at least a decade. But the business, known as a... More

Shopify’s acquisition of Kit seemed like an intriguing move toward giving small shop owners more of the power of a fully staffed retailer, using virtual assistants to help supple... More

Facebook’s Instant Articles — the format that displays publishers’ content in a faster-loading, distraction-free view when accessed by Facebook users on mobile devices — ar... More

he Mobile Shopping, Banking and Payment report describes mobile devices as having ‘advanced beyond simple communications purposes’ to become ‘a constant companion with powerf... More

Spotify is serving its first vertical video ads through a new "branded moments" offering that gives people 30 minutes of commercial-free listening music afterward. The streaming mu... More

At its peak this summer, one in ten Americans was playing Pokémon GO. The smash hit game for catching Nintendo’s popular digital characters around real-world neighborhoods soare... More