Marketing

 

Bayern Munich’s Digital 4.0 Project Could Revolutionize How Clubs Engage with Fans (The Drum)

The ambitious project, dubbed ‘Digital 4.0’, is designed to give the Bundesliga champions greater control and flexibility of what content they produce as well as enabling them ... More

How Marketers Are Driving Growth Through Personalized Content (Forbes)

Delivering personalized experiences to customers is clearly a top priority of marketers. In fact, 94% of senior-level executives believe delivering personalization is critical or i... More

Facebook’s New Tool Shows What Users Care About Most (Silicon Valley Business Journal)

More than 80 million Facebook users love Beyoncé and about 88 million are interested in “sin.” A new Facebook tool reveals how the social media platform categorizes user inter... More

2016: Modern Entertainment Discovery Takes Centre Stage (IPTV News)

Charles Dawes, Senior Director, International Marketing, Rovi - Shifting consumer habits and advances in entertainment content technology are changing the face of modern entertainm... More

Why Emojis are a No-Brainer for Digital Communication (Los Angeles Times)

Aside from widespread adoption of the icons, which began after Apple made emojis available on its iOS mobile operating system in 2011, with Android following in 2013, emojis have b... More

Starbucks Now Lets You Save The Songs You Heard In-Store To Spotify (TechCrunch)

The idea is to allow customers using the Starbucks Mobile App to stream the store’s playlist from their device. Going forward, Spotify members – both free and paid – will be ... More

6 Benefits of Using Predictive Marketing Tools, for Ecommerce (Practical Ecommerce)

Facilitates more sophisticated segmentation of data. The popularity of using social media and location-based messaging for business means that companies have more sources of inform... More

Six Trends Shaping Location Marketing In 2016 (Search Engine Land)

1. Location Data Will Become The Foundation For Local Marketing For quite some time, businesses have treated location data — such as their names, addresses and phone numbers — ... More

An Inside Look at USA Network’s Interactive Experience for ‘Colony’ (Found Remote)

Gearing up for the premiere of its upcoming original series "Colony", which centers around a family's struggle to live in an occupied Los Angeles, USA Network set up the interactiv... More

How Data And Design Thinking Drive IBM’s Digital Marketing Engine (AdExchanger)

The old adage of “If you build it, they will come” has been replaced with newer notions around “empathy mapping” and anticipating customer needs prior to product formation.... More

We’re Not in the Podcasting Renaissance. We’re in the Age of Discovery. (The Timbre)

The case for social media as a discovery tool isn’t clear-cut. Facebook and Twitter are the dominant promotional outlets for many podcasters. But the shows themselves—mostly lo... More

How Big Data Replaced Don Draper (Zocalo)

Compared to almost all other aspects of business, marketing has been slow to adopt data-driven rigor. This is largely because data in marketing traditionally have been hard to trac... More

NBA All-Star Voting Can Now Be Done Via Google Search (Sport Techie)

As we’ve stated in the past, the NBA is one of the more digitally savvy leagues in pro sports. Today, this assertion has been supported with the launch of NBA All-Star voting via... More

How Personalization Made Email Marketing Cool Again (Marketing Land)

Channels like social media, mobile apps and immersive in-store experiences are exciting touch points for digital marketers looking for the coolest new ways to engage consumers. How... More

Holiday Shopping Is Chilly for ‘Buy’ Buttons at Twitter, Facebook and Pinterest (Re/code)

More than a year after Twitter and Facebook began placing Buy buttons on their social networks, their e-commerce initiatives still appear to be relegated to experimental side proje... More

Why Instant Messaging Apps Could Be a Big Deal for the Music Biz (MBW)

More and more social media applications are incorporating IM into their services, as it is now the main use for smartphones worldwide. Instagram and Snapchat recently launched IM f... More

Flipagram Could Be Bigger Than Instagram (Forbes)

Flipagram’s big insight was that people want a way to make videos faster than one can post on YouTube and with more creative freedom and depth than Twitter’s Vine or Facebook�... More

Target’s Big Digital Holiday Campaign Combines Snapchat, Facebook and Instagram (Adweek)

Target is bringing out all the digital (jingle) bells and whistles this year for its holiday campaign, which plays out across Snapchat, Facebook, Instagram and other apps. Social m... More

Big Data Is Only Half the Data Marketers Need (HBR)

For marketers, truly valuable customer data comes in two forms: thick data and big data. Thick data is generated by ethnographers, anthropologists, and others adept at observing hu... More

Rentrak, Millennial Media Offer Tool To Retarget TV Ads To Mobile (MediaPost)

With the new product, the companies say marketers can measure results to see their specific return on investment. They can also secure “share of voice” data from Rentrak, the T... More

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