DAM Governance Practices for the Long Haul (CMS Wire)

Effective governance is one of the major factors determining the ultimate success or failure of a DAM initiative. Some less experienced DAM users find applying the principles to re... More

Netflix Cuts Definition of a ‘View’ Down to 2 Minutes (Next TV)

Netflix said that it has changed its benchmark for a counting views to whether a user sat through at least two minutes of the content. In its fourth-quarter letter to shareholders,... More

How Top Brands Tackle Retail’s Peak Season (Forbes)

Cloud computing can make these sorts of outages a thing of the past. Customers appreciate websites and apps that work quickly and allow them to achieve their objectives, and using ... More

Why We Need a UPC Code for Ads (Ad Exchanger)

Fifteen years ago, ad tech was a manual affair. Piecing together ad serving was such a headache. While that headache may have virtually disappeared, the growth in ad servers, deman... More

Five Costly Pitfalls of Digital Asset Management Implementations and How to Avoid Them (Veritone Blog)

If your media operation has bought into the concept of leading-edge digital asset management (DAM) tools, congratulations! Armed with a cloud-native and AI-driven DAM, you’re poi... More

Why Business Transformation Needs a Platform (Salesforce Blog)

Business platforms now set new standards in elevating the customer experience by leveraging first-party data to overcome bias and the limitations of consumer research. Therefore, b... More

The Power of Audio (Forbes)

Similar to digital media and now television, radio is developing its own data-driven solutions to meet the needs of advertisers. Podcasting has become among the fastest growing ad ... More

NAB 2019: Vistex Unveils First and Only Cross-Divisional Rights, Royalties Management Solution (SCN)

Vistex will unveil the first and only cross-divisional solution for managing media, brand licensing, music and all aspects of intellectual property rights and royalties during the ... More

Luxoft Partners with R3, Integrates Identity Management Applications on Corda (MESA)

Luxoft has partnered with R3, an enterprise blockchain software firm. Luxoft will lead the integration of identity management applications on Corda, R3’s open source blockchain p... More

Oracle Launches Intelligence Map for Close Look at Internet (eWeek)

Oracle isn’t trying to challenge Google Maps for GPS superiority, but on June 13 it did make available something called an Internet Intelligence Map—an item Google hasn’t sho... More

Microsoft Invests in Deep Learning to Improve Image Search Results (eWeek)

Microsoft wants to make finding just the right image online less of a crapshoot by using deep learning to help its Bing Image Search engine return more relevant results to users. D... More

TiVo Report Sees New TV Data Shaking Up Measurement (B&C)

TV measurement is going through big changes, according to a new whitepaper from TiVo. After years of audience estimates being based on small samples or panels of viewer, big dat... More

Oracle’s Moat Selected by LinkedIn as Video Viewability Partner (SCN)

Oracle's Moat, a SaaS analytics measurement provider for marketers and publishers that is part of the Oracle Data Cloud, today announced it has been selected to measure viewability... More

Oracle to Launch Internet ‘Weather Map’ (WSJ)

Oracle plans to launch in June an “Internet Weather Map” aimed at helping businesses better anticipate latency issues and outages caused by storms, earthquakes, state interven... More

How Mobile Phones Are Giving Hollywood a Better Understanding of Its Audiences (Variety)

For years, studios have operated with only a vague understanding of who’s buying tickets to their films even as their leadership has publicly claimed to have an indelible connect... More

Broadpeak Integrates NAGRA NexGuard Watermarking to Combat Video Streaming Piracy (SCN)

Broadpeak announced the integration of NAGRA NexGuard watermarking on Broadpeak's BkS400 caching server to protect live and VOD content on every screen, providing a session-based w... More

Microsoft, SAP, Oracle Join Cloud-Industry Obsession Over New Performance Metric (Forbes)

The clearest and most-unequivocal proof that the enterprise-cloud business has grown up and is fully ready for industrial-strength deployments is the recent pledges from top execut... More

Why ACR Data is Poised to Become the Future of TV Measurement (Forbes)

ACR (Automatic Content Recognition) data from smart TVs may be one of the most revolutionary ways for networks and advertisers to measure viewing habits. It’s also one of the lea... More

Olympics Voice Traffic More Than Doubled on Comcast’s X1 Set-Top (Variety)

One of the winners of the 2018 Winter Olympics is voice control, if new data from Comcast is any indication: The cable TV operator has seen voice queries more than double for Pyeon... More

Ad-ID Celebrates 15th Anniversary (Ad-ID Blog)

In 2003, when Ad-ID launched, the Association of National Advertisers (ANA) was quoted in the Jack Myers Media Business Report as saying, “It has begun to dawn on people that cur... More