Tag Archives: ad supply chain

IBM’s Andrews: Blockchain Can Shine a Light on Ad Supply Chain (Beet.TV)

Blockchain could shine a spotlight on every fraction of a cent that might be taken by links in the chain. “If you look at the media buying supply chain, it’s just wrought, part... More

How Data Creates Transparency in the Ad Supply Chain (MediaPost)

As advertising has shifted to programmatic advertising and real-time bidding, the increase in volume of transactions made possible by these technologies inadvertently make it relat... More