Iris enables Pay TV operators to introduce addressable TV advertising across a population of connected and non-connected set-top boxes, with non-IP devices able to use a push-VOD m... More
Tag Archives: addressable advertising
A Closer Look at Synamedia’s Iris Addressable Advertising Solution (Videonet)
DISH, Verizon Media Partner to Automate Addressable Advertising (SCN)
Verizon Media is expanding its omnichannel programmatic platform, announcing an advanced TV partnership with DISH Media in which Verizon Media’s demand-side platform (DSP) will p... More
Addressable TV is Creating New Advertising Capabilities (Forbes)
From the advertiser’s perspective, the ability to combine data from the internet and/or hardware environment with video viewing opens the floodgates in terms of possibilities. Ju... More
Experts Talk Benefits — and Drawbacks — of Advanced Ads
Dynamic ad insertion and addressable advertising have long been touted as the future of non-linear, ad-supported media, but despite advances in technology making advanced advertisi... More