Tag Archives: Adobe Analytics

How Miami Heat Uses Fan Data to Keep Its Arena Packed (Tech HQ)

In anticipation of large crowds of enthusiastic fans, Miami Heat has some new tricks to win the hearts of fans and it goes beyond the court. Adobe Analytics is used to track and me... More

Music to the Ear: Adobe Analytics Releases Digital Audio Capabilities (Adobe Blog)

Adobe is making available new streaming audio capabilities within Adobe Analytics to give brands access to deep insights into both online and offline audio. As Adobe Experience Clo... More

More Open Data Initiative Details Disclosed at Adobe Summit

Adobe CEO Shantanu Narayen and Microsoft CEO Satya Nadella used the Adobe Summit in Las Vegas March 27 to disclose additional details about the Open Data Initiative (ODI), includin... More

Spotify, Pandora Will Know Precisely How You Listen (RS)

Adobe Analytics — a set of analytics tools used by large media companies including Spotify, Pandora, and CBS Interactive — launched a spate of new features Tuesday for its clie... More

Journey Mapping: How Big Data Creates Unforgettable Experiences (Adobe Blog)

Journey mapping takes experience marketing beyond the realm of on-screen user engagement. It provides a way for companies to capture large quantities of enterprise-level data to he... More