In anticipation of large crowds of enthusiastic fans, Miami Heat has some new tricks to win the hearts of fans and it goes beyond the court. Adobe Analytics is used to track and me... More
Tag Archives: Adobe Analytics
How Miami Heat Uses Fan Data to Keep Its Arena Packed (Tech HQ)
Music to the Ear: Adobe Analytics Releases Digital Audio Capabilities (Adobe Blog)
Adobe is making available new streaming audio capabilities within Adobe Analytics to give brands access to deep insights into both online and offline audio. As Adobe Experience Clo... More
More Open Data Initiative Details Disclosed at Adobe Summit
Adobe CEO Shantanu Narayen and Microsoft CEO Satya Nadella used the Adobe Summit in Las Vegas March 27 to disclose additional details about the Open Data Initiative (ODI), includin... More
Spotify, Pandora Will Know Precisely How You Listen (RS)
Adobe Analytics — a set of analytics tools used by large media companies including Spotify, Pandora, and CBS Interactive — launched a spate of new features Tuesday for its clie... More
Journey Mapping: How Big Data Creates Unforgettable Experiences (Adobe Blog)
Journey mapping takes experience marketing beyond the realm of on-screen user engagement. It provides a way for companies to capture large quantities of enterprise-level data to he... More