Tag Archives: adobe

Single Sign-On for TV Everywhere Drives Record Viewing Numbers (MESA)

Blake Elmquist, Adobe Primetime: Adobe Primetime developed single sign-on (SSO) functionality for TV Everywhere (TVE) to make it easier for pay-TV subscribers to watch their favori... More

Black Friday Online Sales Reach Record High (The Drum)

Online sales for Black Friday and Thanksgiving surged to record highs in the US this year, according to Bloomberg estimates. Retailers in the US brought in a record $7.9bn in onlin... More

Adobe Touts New Lightroom, Spark Features at Pepcom New Technology Showcase

NEW YORK – Adobe used Pepcom’s new technology showcase for media Nov. 16 to spotlight new Lightroom and Adobe Spark features. With Adobe Spark, the company highlighted the n... More

Adobe Scan Uses AI to Find Documents in Your Photo Gallery (Engadget)

Adobe introduced a new feature for Scan, the iOS and Android app that converts scanned documents into editable PDFs using your phone's camera. Thanks to the latest update, Scan can... More

7 Predictions About the Future of Advertising (CMO)

Keith Eadie, VP, Adobe Advertising Cloud: Ten years from now, the sheer volume of content and data will be overwhelming. Nearly everything will be connected; the internet of things... More

Adobe Launches Industry’s First 100 Percent Programmatic Ad Campaign (MESA)

Adobe today announced the launch of its global “Experience Business” campaign, the largest cross-media ad campaign to be implemented solely through a programmatic platform. The... More

Adobe Debuts Launch, its Next-Gen Tag Management Platform (MarTech Today)

Adobe is out this week with its next-generation tag management platform. Called Launch and built into the Adobe Cloud Platform, it is based on technology acquired when the tech gia... More

How Adobe Launch Modernizes Tag Management on the Adobe Cloud Platform (Diginomica)

Think about this like an Android or an Apple ecosystem where anyone has access to developer APIs to build apps on top of these platforms. This is what Adobe wants to do with Launch... More

5 Online Shopping Predictions for the 2017 Holiday Season (CMO)

Prediction 4: More Than Half Of Online Visits To Retail Sites Will Come From Mobile Devices - While desktop purchases still account for two-thirds of revenue year-round, mobile is ... More

Adobe Forecasts U.S. Online Holiday Sales to Surpass $100 Billion (MESA)

Adobe released its online shopping predictions for the upcoming holiday season. Based on Adobe Analytics, Adobe expects that online sales will be $107.4 billion, an increase of 13.... More

Adobe, Microsoft Expand Relationship Around CRM, Content Management (MESA)

Adobe unveiled today, with Microsoft, the next milestone in their strategic partnership announced in September 2016. Adobe Experience Manager, Adobe’s industry-leading content ma... More

Swinburne, Adobe Partner on New Postgrad Course for Marketers (CMO)

Melbourne-based Swinburne University has partnered Adobe to offer a new postgraduate course for marketing professionals seeking to learn the latest march skills, featuring Adobe Ex... More

Adobe Places Its U.S. Media Planning, Buying Business in Review (Adweek)

Software giant Adobe has launched its first U.S. agency review in more than a decade, seeking a new partner to handle its media planning and buying duties. According to multiple pe... More

Adobe is Bringing its AI Platform Sensei Into the Banking Industry (CNBC)

Adobe will allow banks to use its artificial intelligence (AI) and machine-learning technology to provide marketing analytics and automated personalization for customers, it was an... More

Adobe Answers Facebook with ‘Sidewinder’ Volumetric Video Technique (UploadVR)

Earlier this year Facebook debuted a technique for capturing volumetric content from a 360-degree camera — meaning you can move freely around inside the footage to see the action... More

Adobe is Visualizing Sound to Simplify VR Video Editing (Variety)

The clapperboard has been a staple of Hollywood filmmaking for decades. But in an era of virtual reality (VR) 360-degree video, the simple tool may not be enough anymore, and new t... More

Adobe Launches a Cloud-Centric Redesign of Lightroom CC (TechCrunch)

While Photoshop is Adobe’s flagship product for photographers, its photo management and editing tool Lightroom is probably even more popular among photographers as it allows them... More

Adobe Partners with 15 Adtech Firms to Make All Fees Transparent (The Drum)

Adobe has partnered with 15 inventory suppliers, including supply-side platform (SSP) and exchange partners, to offer advertisers full supply side transparency. “We believe de... More

Adobe Launches Analytics Challenge for Data Scientists (Fortune)

For students choosing careers, data science presents an opportunity to be in demand. Although students in the U.S. are studying data analytics at higher rates, a report from McKins... More

Adobe Enhances Advertising Cloud Platform with New Connected TV Capabilities

Adobe enhanced its Advertising Cloud platform by adding several new connected TV (CTV) capabilities that are designed to help advertisers better understand and engage audiences, ac... More