Tag Archives: Advanced Advertising

Why Hulu is Betting on New Ad Formats (AdExchanger)

Hulu is trying to change how the industry thinks about the TV ad experience. Over the past few years, Hulu has built interactive ad formats to fit consumer viewing behaviors. Earli... More

Analyst Doubles Down on Advanced Advertising (MCN)

Analyst Omar Sheikh of Credit Suisse — who in April called targeted advertising a $100 billion revenue opportunity for the TV business — said in a new report that he has “inc... More

Media Execs: OTT, TV Everywhere Creating New Ad Opportunities, Challenges

NEW YORK — The growth of over-the-top (OTT) and TV Everywhere services are creating an increasing number of new opportunities, as well as challenges, for media companies and adve... More

Network Execs Talk VR, AR and Targeted Advertising

NEW YORK — Executives from A&E Networks, 21st Century Fox’s Fox Networks Group and Time Warner’s Turner Ignite are promoting their brands and content using new ad formats, pl... More