Tag Archives: Advanced TV

Verizon Media, Ampersand Announce Strategic Advanced TV Relationship (MESA)

Ampersand and Verizon Media announced a new strategic advanced TV relationship to bring further national scale and unification of addressable TV to advertisers. Ampersand will serv... More

Advanced TV Offers Better Targeting, More Consumer Choices: IBM iX’s Rangaiah (Beet.TV)

With advanced TV, “I think over time we’ll have a much better sense of that,” says Babs Rangaiah, Partner for Global Marketing Solutions at marketing services provider IBM iX... More