Tag Archives: Advertisers

Advertisers Expect to Spend 12% Less in 3Q (B&C)

Though advertisers are becoming more optimistic, they expect to spend 12% less in the third quarter and 7.5% less in the fourth quarter, according to the latest in a series of new ... More

IAB: Adopting VAST 4.2 Should Be a Priority for Advertisers, Broadcasters

Adoption of the updated Video Ad Serving Template (VAST), VAST 4.2, is important for advertisers and broadcasters and it should be prioritized on their roadmaps, according to indus... More