Over the past few years, The Walt Disney Company has been implementing a digital strategy which has been both aggressive and far-reaching. In response to changing patterns of consu... More
Tag Archives: BAMTech
From BAMTech to the Bundle: The Story of Disney’s Digital Remastering (SportsPro)

Analyst: ‘Too Early’ to Gauge Impact of New ESPN Streaming Service for Disney
Disney CEO Robert Iger on Feb. 6 provided more details about the new ESPN direct-to-consumer app that will be launching this spring — including the fact that the streaming servic... More
Rounding Bases: BAMTech’s European Venture (SportsPro)
BAMTech’s platform will support a much-discussed new digital service for US pay-TV leader ESPN. BAMTech will also build a new entertainment service for the House of Mouse. It is ... More
Disney’s Big Bet on Streaming Relies on Little-Known Tech Company (NY Times)
BamTech grew out of Major League Baseball Advanced Media, or Bam for short, which was founded in 2000 as a way to help teams create websites. By 2002, Bam was experimenting with st... More

Questions Linger Over Disney’s Streaming Services, BAMTech Pact
Questions still linger after Disney announced this week that it upped its investment in streaming-video tech firm BAMTech to a majority stake, and planned to use that company’s t... More
BAMTech CTO: OTT Providers ‘Have to Produce Every Day’ (MCN)
Pure-play over-the-top video services and authenticated TVE Everywhere offerings share a lot technologies, but they are, at their core, very different animals, especially as it rel... More
MLB, Disney Tap Amazon’s Michael Paull as CEO of BAMTech Streaming Venture (Variety)
Michael Paull has been named chief executive officer of BAMTech, the video-streaming company owned by MLB Advanced Media, the Walt Disney Co. and the NHL. Paull most recently was V... More
‘League of Legends’ eSports to Stream Under BAMTech $300 Million Deal (Variety)
BAMTech, Major League Baseball’s streaming-video unit backed by Disney, has entered into a multiyear deal with Riot Games to deliver “League of Legends” eSports content aroun... More
How Major League Baseball Continues Massive Growth with Addition of BAMTech Europe (Forbes)
The business of Major League Baseball continues to grow at an extraordinary pace through the expansion of their digital streaming infrastructure efforts. It was announced that D... More
Discovery, MLB’s BAMTech Form European Streaming-Video Venture (Variety)
Discovery Communications has linked arms with Major League Baseball’s BAMTech to form BAMTech Europe, a streaming-video technology provider catering to broadcasters and OTT playe... More
Twitter Taps Baseball’s Tech Unit for Live Streaming (WSJ)
Twitter Inc. has tapped an industry pro to help stream its $10 million package of National Football League games this season: BAMTech, the streaming tech unit created by Major Leag... More
What’s Behind Disney’s $1 Billion Major League Baseball Digital Deal? (Variety)
New York-based MLBAM has been streaming live video online, with its MLB.TV service, since 2000 — years before YouTube was even a glimmer in Google’s eye. ESPN has used MLBAM to... More