Tag Archives: Broadcasters

IAB: Adopting VAST 4.2 Should Be a Priority for Advertisers, Broadcasters

Connections M+E Daily M+E Exclusive Smart Content September 03, 2019

Adoption of the updated Video Ad Serving Template (VAST), VAST 4.2, is important for advertisers and broadcasters and it should be prioritized on their roadmaps, according to indus... More