Tag Archives: buddytv

Driving Digital Video Ownership (Digital Video Space)

I had the opportunity yesterday to share the stage with rockstar analysts Tom Adams (of IHS Screen Digest), Anne Arroyo of the NPD Group, and Larry Taman of GfK to discuss an indus... More

2nd Screen Summit Delves Into Consumer Engagement

By Lyndsey Schaefer The key to mass market adoption of “second screen” apps, says BuddyTV’s Bill Baxter, is to aggregate large numbers of small audiences. Baxter, who keyno... More