I had the opportunity yesterday to share the stage with rockstar analysts Tom Adams (of IHS Screen Digest), Anne Arroyo of the NPD Group, and Larry Taman of GfK to discuss an indus... More
Tag Archives: buddytv
Driving Digital Video Ownership (Digital Video Space)
2nd Screen Summit Delves Into Consumer Engagement
By Lyndsey Schaefer The key to mass market adoption of “second screen” apps, says BuddyTV’s Bill Baxter, is to aggregate large numbers of small audiences. Baxter, who keyno... More