Tag Archives: connected tv

Co-viewing is as old as TV itself, and new research says that 80% CTV is watched by two or more viewers in a household at the same time … which majorly undermines CTV’s tightly... More

Traditionally small-screen-focused digital companies are using the NewFronts to pitch original connected TV shows. All the digital companies that once used the NewFronts as a long-... More

A region-wide industry survey on connected TV in Europe has found that nearly three-fifths of respondents reported targeting efficiencies as being a key driver to considering or in... More

Global connected TV ad impressions were up 36% year-over-year during the week of May 24-30, according to new data. The growth rate is above the prior week’s growth rate of 27%, b... More

As the television ecosystem continues to explode in complexity and viewer choice, here are three ways advertisers can stay a step ahead.... More

In a finding suggesting the shift to shorter-form video ad units may not apply to connected TV, a new quarterly tracking study finds consumers watch more of longer-format commercia... More

Facebook’s effort to extend its ad business to the television screen is running into problems. Two years after Facebook extended its Audience Network ad network to the connected-... More

At the end of 2017, 210 million devices were installed in US consumer homes actively delivering internet connectivity to the TV screen, and this number is set to leap to 275 millio... More

Over 1 billion connected TV devices are now active globally according to a new report. Strategy Analytics said almost 60% of devices are smart TVs while the remainder are players l... More

Television’s Holy Grail: fewer, better targeted ads that consumers don’t mind watching and which brands will pay more money for. Connected TV may well be the place to fulfill t... More

The tide of traditional television is turning, as consumers and marketers embrace its digital counterpart in connected television. Forrester suggests we’re reaching an inflection... More

The number of connected Smart TVs in the United States has increased more than 300% since 2014, as consumers continue to choose watching streaming video from an SVOD service or fro... More

In advertising – where marketers are always on the lookout for a new “hero” format – connected TV has the makings of just such a conflicted hero. The progeny of TV and digi... More

In advertising – where marketers are always on the lookout for a new “hero” format – connected TV has the makings of just such a conflicted hero. The progeny of TV and digi... More

With 195 million U.S. viewers predicted to watch CTV this year, television is the next big digital channel. So what’s in it for advertisers? For starters, they get reasonable pri... More

Globecast will be touting its new Cloud Channel Playout solution for 4K Ultra High-Definition (UHD), HD and standard-definition (SD) channels at NAB. The new media management servi... More