Tag Archives: content licensing

M&E Journal: How Predictive Modeling is Changing the Content Licensing Game

The entertainment industry has been evolving rapidly in recent years, with seemingly every major company engaging in a streaming arms race. And while 2020 brought a seismic shift t... More

Whip Media Explores Data-Centric Licensing at March 16 SCS

At the March 16 Smart Content Summit event, Sherry Brennan, EVP and GM of content licensing for Whip Media Group, will share insights into how the shift to direct-to-consumer doesn... More

Whip Media at CWMF: Advanced Insights Can Help Transform Content Licensing

New tools are making it possible to determine what content has the greatest chance to be successful and can significantly help the media and entertainment industry make the right d... More