The business benefits are significant, as hayu has boosted the performance, viewer retention, and subscription revenue of its service by deploying virtualized media processing tool... More
Tag Archives: data analysis
OTT Video Service hayu Taps AWS for Personalization, Data Analysis
What is the Difference Between Data Analysis and Data Visualization? (Forbes)
Numerous job adverts focus on data visualization skills while not necessarily specifying the importance of analytical skills. Job titles reflect this trend with the emergence of ne... More
M&E Journal: The Value of Analyzing Data as a Performance Tool and Service Offering
By Ramón Bretón, Chief Technology Officer, 3rd I QC - To say that computers are ubiquitous in today’s business world is a vast understatement. One byproduct of the computeri... More
Mysteries About Beatles Songs Solved with Help from Data Analysis (Forbes)
Two Beatles enthusiasts collaborated to develop an algorithm to determine which Beatle wrote the music for "In My Life" and other hits. The team applied stylometry - a statistical ... More
M&E Journal: Under the Hood of the Trusted Partner Network
Ben Stanbury, Chief Technology Officer, Trusted Partner Network (TPN) - For the past four years, software designers have been working together with security specialists to crea... More
Netflix’s Data-Driven Strategy Strengthens Lead for ‘Best Original Content’ in 2018 (Forbes)
In contrast to the traditionally fragmented market prevalent in creative industries, Netflix has created its own ecosystem. It licenses content, distributes that content, owns the ... More
As IBM Ramps Up Its AI-Powered Advertising, Can Watson Crack the Code of Digital Marketing? (Adweek)
Watson Advertising promises to kick start the era of cognitive advertising, a field that has both legacy tech companies and startups seeking to transform every aspect of marketing ... More
Warner Bros Ups Richards to EVP Worldwide Marketing, Chief Data Strategist (Deadline)
Warner Bros Pictures has promoted JP Richards to EVP Worldwide Marketing and Chief Data Strategist, where he joins the exec marketing team at the studio led by Sue Kroll, President... More
M&E Journal: Building a Data-Based Team: Quick Wins and Avoidable Speed Bumps
By By Alex Akers, Kurt Stuve, and Jason Ott, Senior Consultants, Cognizant Business Consulting - The avalanche of data generated by consumers annually does not seem to show any... More