Tag Archives: digital ad

Five Digital Ad Trends That Will Change Everything in 2020 (IAB)

Data Marketing Smart Content Smart News Headlines January 09, 2020

AR, 5G, esports … oh my! These are just a few of the major themes that will drive digital media conversations in 2020, and every one of them revolves around the untold quantities... More

Live Digital Ad Viewing Grows, Sports is Key Driver (MediaPost)

Business M+E Daily M+E News Headlines June 27, 2018

Live viewing of advertising views on all digital media platforms continues to rapidly climb -- with sports content a main reason. In the first quarter, live viewing comprised 35% o... More

The Process of Making Digital Ads is Gradually Starting to Become More ‘Programmatic’ (WSJ)

Advertising Games/Interactive M+E Daily M+E News Headlines December 28, 2016

Could the concept of “programmatic creative” finally be having a moment? While billions have been invested over the past decade or so in startups touting software that promises... More

Google, Facebook and the World’s Biggest Brands Join Together to Improve Digital Ads (Adweek)

Film/TV M+E Daily M+E News Headlines September 16, 2016

The digital advertising world is getting its act together thanks to the ad-blocking epidemic, which is hurting revenues across the industry. The Coalition for Better Ads was announ... More