Tag Archives: digital advertising

Adobe Buys Magento for $1.68 Billion to Target E-Commerce (Bloomberg)

Adobe agreed to buy e-commerce company Magento for $1.68 billion, in a bid to capture a bigger slice of the digital-commerce industry. The Photoshop software provider is making its... More

How Data Creates Transparency in the Ad Supply Chain (MediaPost)

As advertising has shifted to programmatic advertising and real-time bidding, the increase in volume of transactions made possible by these technologies inadvertently make it relat... More

How Blockchain Can Stop Digital Ad Fraud (eMarketer)

A fully transparent and trustworthy ledger would mean that, for the first time, brands could see where all their digital media dollars end up, and be sure that if they thought they... More

Ad Tech: 2018 Trends to Know in the Digital Advertising Industry (IA)

The digital advertising industry enjoyed years of lucrative and successful ad campaigns that were produced from the droves of user data made available by internet platforms. With j... More

Digital Advertising Still Growing a Market for Data (MediaPost)

The United States is forecast to remain the world's largest data market in 2018, spending more than $11.4 billion, up from $8.8 billion in 2017. The OnAudience.com report estimates... More

Report: U.S. Digital Advertising Will Make $83 Billion This Year (Adweek)

The so-called duopoly between Facebook and Google to control the bulk of digital ad spend is far from over, according to eMarketer. The firm’s newest forecast expects for digi... More

Why Programmatic and Creativity Will Collide in 2017 (PerformanceIN)

Automation is becoming a ruling mantra of digital advertising. Programmatic - where automation is made possible – is growing at a steady rate, counting for over 50% of the media ... More