Tag Archives: digital video

For the first time, U.S. adults will spend more time watching digital video than traditional linear TV, according a new report.... More

Advertisers have seemingly found promise in the small, silver screens of Hulu, Roku and other ad-supported streaming services. The digital advertising landscape has become increasi... More

Network TV is expected to rise to $15.306 billion in 2021 from $14.717 billion in 2020. For 2022, the agency sees network spending flat at $15.459 billion for 2022 and 2023.... More

A new report has revealed that after an already impressive and partly pandemic-fuelled first half of the year, the continued upwards trajectory of digital video uptake rolled on in... More

Video piracy is not a new issue. Since the dawn of professional movie production, there have been people willing to make a fast buck by exploiting “private property in the form o... More

British consumer spend on entertainment skyrocketed to £9 billion in 2020, with digital streaming services taking up a significant amount of that total.... More

Advertisers are expected to spend about $18 million digital video this year, according to a new report. Released during the first day of the IAB-organized Newfronts, the report fou... More

With a ramp up in deployment of 5G networks, which will make content delivery up to 100 times faster, the trends will only be compounded. In 2019, revenues from video content will ... More

The TV Convergence Working Group--an omnibus industry group comprised of nine leading associations for advertisers, ad agencies, media distribution companies, broadcasters and inde... More

One of the biggest decisions businesses face when rolling out new services is whether to use a single, end-to-end platform vendor or a multi-vendor approach. When it comes to video... More

Platforms now control who lives, dies and thrives: More and more consumer time and advertising spend is concentrating in a smaller number of large platforms, challenging almost a c... More

People who watch professionally produced Internet video say they’re more likely to tune in to that type of content than any kind of TV programming — even surpassing primetime t... More

The popular media industry narrative has always revolved around a war between worlds. Television and video duking it out for primacy, especially around the NewFronts and upfronts s... More