Tag Archives: direct marketing association

Research: Consumers Prefer Direct Mail Use of DVDs and CDs

DVDs and CDs are a preferred form of direct marketing that yield significantly higher results than print media and email, according to a recently released research study produced i... More

Industry Coalition Formed To Promote Direct Mail Applications For Optical Media

DiscMail Direct, an industry coalition representing leading manufacturers, packagers and creative services companies involved in the use of optical media for direct mail applicatio... More