Tag Archives: EIDR ID

M&E Journal: Identify and Automate: How the Entertainment Industry Can Monetize EIDR Universal Content Identifiers

Will Kreth, Executive Director, Entertainment ID Registry - “If you can’t identify it, you can’t operationalize or measure it. If you can’t measure it, you can’t monet... More

EIDR, WD Execs: SMPTE’s C4 ID Complements EIDR ID

Although some people mistakenly believe SMPTE’s recently standardized C4 ID is a competitor to the Entertainment Identifier Registry (EIDR) global unique identifier system or the... More

NAB Show: EIDR Ready Branding Initiative to Benefit Supporting Companies

Will Kreth, executive director of the Entertainment Identifier Registry (EIDR), was on a panel at NAB’s New York City event in October of last year when a CTO of a major rights a... More

M&E Journal: EIDR ID Round Trip Validates Vision of Unique Identifiers

By Jason Peña and Don Dulchinos, Entertainment Identifier Registry - EIDR first emerged as an organizing factor within the title management systems of the major Hollywood stud... More