Advertisers are prepared for a new period of second-guessing any customer data, whether it has been gathered internally or supplied by the brands they work with. Some of that is ro... More
Tag Archives: election
After Election Surprise, Marketers Rethink How to Study Consumers (NY Times)
Zuckerberg: Fake News Didn’t Influence Election Results (TIME)
A lot of questions are emerging about Facebook’s role in this year’s election cycle, especially given the proliferation of sensationalistic and even outright fake news stories,... More
Quartz Created a Slack to Help Readers Around the World Follow the Election (Nieman Lab)
On Election Day, Quartz created a Slack team to help its readers — particularly those outside the U.S. — gather and talk about the results. Within 24 hours of Quartz posting it... More
Election’s Big Winner Was Twitter (USA Today)
There was a big turnout on Election Day — on Twitter. Whether they cast their vote for Donald Trump, who champions Twitter as a "modern-day form of communication", or Hillary Cli... More
U.S. Election Day Faces Specter of Cyberattacks (CIO)
Don't be surprised if hackers make their presence felt on U.S. Election Day. Distributed denial-of-service attacks and high-profile leaks are among the tactics they might use if th... More
Live Video Takes Center Stage on Election Day (Digiday)
The biggest winner of Election Day will be Facebook and live video in general. More than a dozen media companies including ABC News, The New York Times, NowThis and The Washington ... More
Facebook Partners with News Outlets for Election Day Live Video Blitz (Reuters)
Facebook said on Monday it would partner with 50 broadcast stations, print and online publications for an Election Day live video blitz, as the social media company aims to build o... More
Media Jostles for Viewers, Relevancy with Election Night Live-Streams (USA Today)
The media is looking at election night with a whole new view. The Super Bowl of politics — the election of a president on Tuesday — culminates months of around-the-clock campai... More
Election Unease Will Linger Through the Holiday Shopping Season (Twice)
Regardless of whom you vote for tomorrow, we can all agree that the current election cycle has been unnerving for consumers. And this unease will apparently impact the holiday shop... More