Tag Archives: fashion

Tech Battles to Take Fashion’s Live Video-Streaming Crown (VB)

As screens become the dominant venue for shows, video platforms face a competitive opportunity to become the tool of choice.... More

How Fashion Industry Is Benefiting From Big Data (SDC)

Many of the readers are not in the fashion industry. However, those involved in the Big Data sector should take note of the$2.4 trillion fashion industry; an industry that has expe... More

Videofashion Chooses GrayMeta to Unlock the Value of Decades of Fashion Content (SSN)

GrayMeta today announced that they have been chosen by Videofashion, who launched the genre of fashion video in 1976, to help optimize their 22,000-hour library of content. The... More

This SAP-Built Mobile App is Taking the $1.7 Trillion Fashion Industry by Storm (Forbes)

What does innovation look like in the digital age? If you ask Alicia Tillman, CMO for enterprise software company SAP, her answer might surprise you. Not only was SAP an official t... More

How Retailers are Using Technology to Remain Relevant (ComputerWeekly)

At the Oracle Retail Industry Forum in Barcelona, which coincided with London Fashion Week, fashion retailers discussed how they have used technology in their supply chains. Diesel... More

Data Analytics is on Trend with Fashion Houses (FT)

Fashion retailers are increasingly turning to data analytics to keep up with the latest trends and client demands. As well as having to meet the demands of “fast fashion” — c... More

Why Fashion Brands are Teaming Up with Apple Music (Econsultancy)

As well as benefitting from the brand name, ecommerce companies like Farfetch are able to use Apple Music technology to enhance the customer experience. By integrating the music in... More

Software Is Reshaping Fashion’s Back End (Business of Fashion)

From e-commerce to social media, digital has revolutionised the consumer-facing front-end of fashion, reshaping sales and marketing. Yet, for years, the industry’s less glossy ba... More

As Luxury Brands Embrace Data, Will They Use It Like a Butler or a Stalker? (Adweek)

The secret to the luxury dollar today is what consumers do, not what they own. This shift in luxury spending makes brands reconsider their own articulation of value and the core th... More

Data Inspires Creative for Maverick Fashion Campaign (AdAge)

Online fashion platform Lyst, which has the same backers as Spotify, Facebook and LVMH, launches a provocative debut ad campaign today and is breaking with fashion convention by us... More

How Under Armour is Linking Fitness Data with Customer Loyalty (Digiday)

Under Armour and MapMyFitness are working with sports equipment retailer Sports Authority to link workout activity with customer loyalty programs in a data play that is part of Und... More

Marrying Data, Tech and Fashion at Stitch Fix (NRFnews)

If you haven’t heard of the online styling service Stitch Fix, you will soon. Using a combination of sophisticated algorithms and personal touches from stylists, the company ship... More

Data Is in Fashion, But Barriers Exist to Deliver Retail Customer Engagement Strategies (Smart Data Collective)

Customer data must be used not just to personalise the marketing and selling of new services or to drive loyalty programmes, but to also serve and delight customers by anticipating... More