Tag Archives: Harold Geller

Reflections on 10 Years at Ad-ID: Pitchforks, Torches, and Death Threats (Ad-ID Blog)

Harold Geller: "I must say that my proudest achievement in the past decade came in January 2016 when the Interactive Advertising Bureau Technology Lab released VAST 4.0, an update ... More

Geller Named Executive Director of Ad-ID (Media Village)

"In the 10 years I have been with Ad-ID, I have been privileged to have had the support of senior leaders of the 4As and ANA. Bob Liodice, who in 2012 took on the role of CEO of Ad... More

Dynamic Ad Insertion Gets its Due at HITS N.Y.C.

Dynamic ad insertion and interoperability in cross-platform advertising may be hitting its stride, but does that mean the actual content siloes are a thing of the past? That discus... More

Ad, TV, Video Trades Organize Around Tech Standards: Seek Single ‘Mezzanine’ Format (MediaPost)

The proliferation of so-called “cross-platform” screens for watching TV and video has focused the media industry on measuring and understanding how consumers view advertising a... More