Tag Archives: IBM iX

IBM Helps Audi UK Reimagine the Digital Customer Experience

Interactive M+E Europe M+E Europe Headlines January 14, 2021

IBM and Audi UK collaborated to redesign Audi's website to deliver a far more engaging digital customer experience. With 90% of its car purchases starting online, Audi UK turned to... More

IBM Watson Media, Fox Sports Add AI to World Cup Coverage

Connections Interactive M+E Daily M+E Exclusive Smart Content Smart Screen Smart Screen Exclusive June 04, 2018

For this month’s 2018 FIFA World Cup in Russia, Fox Sports has partnered with IBM Watson Media to add an artificial intelligence layer to the broadcaster’s coverage of the even... More

IBM Blockchain Aims to Boost Unilever and Digital Media Ad Profit (Fast Company)

Games/Interactive Management Smart Content Smart News Headlines February 15, 2018

On Monday, Unilever’s chief marketing officer Keith Weed gave a speech in which he outlined the world’s second-biggest advertiser’s concerns with the toxic environment and co... More

Advanced TV Offers Better Targeting, More Consumer Choices: IBM iX’s Rangaiah (Beet.TV)

Film/TV M+E Daily M+E News Headlines October 25, 2016

With advanced TV, “I think over time we’ll have a much better sense of that,” says Babs Rangaiah, Partner for Global Marketing Solutions at marketing services provider IBM iX... More