Tag Archives: immersive

Survey: Younger Viewers Demand More Immersive Sports Coverage (TV Tech)

Younger fans are pushing sports viewing into an “era of immersive sports” that could benefit streaming services.... More

Dolby Wants to Bring a Complete Immersive Content Experience Across Different Platforms (PC Mag)

Dolby is a household name when it comes to audio technology. For many years, Dolby Labs influenced the way we experienced sound, notably through its surround sound technology. In r... More

Why Brands Like Under Armour and Gatorade Are Making Immersive, Interactive Games (Adweek)

It's no secret that brands are having a difficult time getting consumers with ever-shrinking attention spans to focus on, never mind notice, traditional advertising. But some marke... More

Why The Future of Digital Is About Aligning With Experiences (Adweek)

Online marketers are also using programmatic targeting tools to bring old-school TV and radio advertising into the digital age. For example, Spotify recently made its streaming mus... More