Tag Archives: IRIS.TV

IRIS.TV and PMG Boost Carl’s Jr. CTV Advertising Campaign with AI-Enriched Contextual Targeting

IRIS.TV and PMG announced a joint campaign for IRIS-enabled PMPs (private marketplaces) that showcases a highly effective CTV advertising strategy for quick service restaurant bran... More

Wurl and IRIS.TV to Make BrandDiscovery’s Emotional Data Available for Programmatic Activation via the IRIS_ID

With Wurl’s emotional targeting capabilities and data insights and using IRIS-enabled PMPs, advertisers target their campaigns based on the emotional resonance of the content aud... More

IRIS.TV Announces Nancy Neumann-Grey’s Promotion to SVP of Business Development

Neumann-Grey initially joined IRIS.TV as VP of Business Development and Data Partnerships, bringing over two decades of experience in digital marketing to the company. In her previ... More

IRIS.TV’s Field Garthwaite on the Future of Shoppable Media, Political Advertising (TVRev)

IRIS.TV CEO Field Garthwaite explores the future of retail media, shoppable advertising, and the impact of CTV on political ads coming into an election year.... More

Kargo Partners With IRIS.TV to Enable Video-level Data for CTV, Video

Kargo's partnership with IRIS.TV will enrich its CTV and video offering with new contextual signals. Kargo will leverage universal content identifier, the IRIS_ID, into its expandi... More

Xumo is IRIS-enabled

Xumo’s catalog of ad-supported programming is now IRIS-enabled™, enabling agencies and brands to target contextually relevant and brand-suitable video inventory across mil... More

Blue Ant Media Partners with IRIS TV (Advanced Television)

International producer, distributor and channel operator, Blue Ant Media, is partnering with content data platform, IRIS.TV, to enable video-level contextual advertising across the... More

IRIS.TV, GroupM Partner to Unlock Video-Level Data for CTV and Online Video

The partnership is launching through GroupM Premium Marketplace and is a significant step towards improving video advertising performance and delivering better outcomes for adverti... More

LG Ad Solutions is IRIS-enabled

Agencies and brands who ask for IRIS-enabled supply will now be able to easily activate with LG Ad Solutions for unparalleled contextual transparency and brand-safe video inventory... More

IRIS.TV Strengthens Leadership Team with Appointment of CMO and Hires VP of Finance and Operations

IRIS.TV announced the promotion of Rohan Castelino to Chief Marketing Officer and appointment of Jim Heinzen as the Vice President of Finance and Operations. This strategic additio... More

IRIS.TV Announces Future Today Partnerships to Boost AVOD Targeting (Rapid TV News)

Kids and family ad-supported streaming firm Future Today has announced a new partnership with IRIS.TV to provide advertisers with video-level data that is transparency, accurate an... More

How Will AI Affect the Television Industry? (TVREV)

Rohan Castelino, VP of Marketing at IRIS.TV: 'What’s remarkable about the advancements in A.I. is the ability to really know what the story is about. It has made content signals,... More

IRIS.TV’s Garthwaite Re-Imagines Transparency For Streaming TV (Beet.TV)

When you don’t have the raw materials, you need to mine a different seam. That’s what Field Garthwaite did when he co-founded IRIS.TV, contextual targeting enablement software ... More

How the IRIS_ID Enables Contextual Targeting on Streaming (TVRev)

IRIS.TV’s CEO Field Garthwaite explains the value of contextual advertising and how his company’s IRIS_ID makes it easy for brands to identify and target contextual audiences.... More

IRIS.TV, Xandr Partner to Enable Video-Level Contextual Advertising

With this collaboration, agencies can further improve the outcomes for their campaigns and shift larger TV budgets into OTT by providing their advertiser customers with the level o... More

IRIS.TV, Yieldmo Announce Smart Data Partnership

Video data platform IRIS.TV has announced a partnership smart advertising exchange Yieldmo to offer omnichannel contextual curation to buyers across CTV, OLV, and display advertisi... More

IRIS.TV’s Richie Hyden: Integration With Amazon’s Ad Marketplace Supports CTV Growth (Beet.TV)

As marketers shift their ad spending to streaming platforms, they’re also looking for reassurances that their commercials appear within brand-safe shows. Connected TV publishers ... More

IRIS.TV Joins Amazon Publisher Services Marketplace (MTS)

As viewers continue to shift to CTV, marketers are demanding the level of content transparency they have come to expect when buying linear TV.... More

Silverpush Partners With IRIS.TV

Marketers will now be able to use Mirrors by Silverpush solutions to target relevant, brand-safe video inventory across thousands of IRIS-enabled premium publishers and billions of... More

SpringServe Using Iris.TV Data to Forecast CTV Ad Audiences (B&C)

Ad serving platform SpringServe said it has expanded its relationship with video data platform Iris.TV, enabling publishers to use Iris.TV enabled segments for forecasting and reac... More