Tag Archives: IRIS.TV

Xumo’s catalog of ad-supported programming is now IRIS-enabled™, enabling agencies and brands to target contextually relevant and brand-suitable video inventory across mil... More

International producer, distributor and channel operator, Blue Ant Media, is partnering with content data platform, IRIS.TV, to enable video-level contextual advertising across the... More

The partnership is launching through GroupM Premium Marketplace and is a significant step towards improving video advertising performance and delivering better outcomes for adverti... More

Agencies and brands who ask for IRIS-enabled supply will now be able to easily activate with LG Ad Solutions for unparalleled contextual transparency and brand-safe video inventory... More

IRIS.TV announced the promotion of Rohan Castelino to Chief Marketing Officer and appointment of Jim Heinzen as the Vice President of Finance and Operations. This strategic additio... More

Kids and family ad-supported streaming firm Future Today has announced a new partnership with IRIS.TV to provide advertisers with video-level data that is transparency, accurate an... More

Rohan Castelino, VP of Marketing at IRIS.TV: 'What’s remarkable about the advancements in A.I. is the ability to really know what the story is about. It has made content signals,... More

When you don’t have the raw materials, you need to mine a different seam. That’s what Field Garthwaite did when he co-founded IRIS.TV, contextual targeting enablement software ... More

IRIS.TV’s CEO Field Garthwaite explains the value of contextual advertising and how his company’s IRIS_ID makes it easy for brands to identify and target contextual audiences.... More

With this collaboration, agencies can further improve the outcomes for their campaigns and shift larger TV budgets into OTT by providing their advertiser customers with the level o... More

Video data platform IRIS.TV has announced a partnership smart advertising exchange Yieldmo to offer omnichannel contextual curation to buyers across CTV, OLV, and display advertisi... More

As marketers shift their ad spending to streaming platforms, they’re also looking for reassurances that their commercials appear within brand-safe shows. Connected TV publishers ... More

As viewers continue to shift to CTV, marketers are demanding the level of content transparency they have come to expect when buying linear TV.... More

Marketers will now be able to use Mirrors by Silverpush solutions to target relevant, brand-safe video inventory across thousands of IRIS-enabled premium publishers and billions of... More

Ad serving platform SpringServe said it has expanded its relationship with video data platform Iris.TV, enabling publishers to use Iris.TV enabled segments for forecasting and reac... More

Pixability said it made a deal enabling it to use data from Iris.TV on its platform to provide advertisers with video-liven insights about targeting and brand suitability across le... More

This new partnership brings a first-of-its-kind solution integrating IRIS-enabled insights into the Viant® Household ID, empowering marketers to leverage deep, contextual, cookiel... More

IRIS.TV, the leading video data platform, has announced a new partnership with Publica, the connected TV (CTV) advertising platform owned by Integral Ad Science, to integrate video... More

The advertising industry has reached a key turning point. As a result of new regulations, shifts in public opinion, and changes in posture from leading tech providers, buyers and s... More

The 2022 Upfronts are fast approaching, but this year they’re coming in the midst of an accelerated shift of eyeballs and budgets from linear to CTV. Pandemic-driven changes in a... More