Tag Archives: LinkedIn

Adobe, LinkedIn Team Up to Deliver More Effective ABM (CIO)

Many brands have recognized that LinkedIn is invaluable to their marketing efforts. Now Adobe and LinkedIn are working together to significantly increase the platform’s marketing... More

LinkedIn Moving to Microsoft’s Azure Public Cloud (CNBC)

LinkedIn said that it’s finally migrating computing workloads from its own equipment to the Azure public cloud, entrusting its critical data with parent company Microsoft. In a b... More

LinkedIn Introduces Pricing Model to Align With New Marketing Objectives (Media Post)

LinkedIn has introduced a new pricing model that aligns with three new campaign objectives the company introduced publicly. Brand awareness, website conversion and job applicants a... More

LinkedIn Will Allow Economics Researchers to Mine Its Data (Bloomberg)

Once upon a time, Facebook Inc. allowed academic researchers access to its data. We know how that story ends: with the Cambridge Analytica scandal. Now LinkedIn Corp., the professi... More

LinkedIn Ramping Up its Use of Microsoft’s Azure Cloud (CNBC)

LinkedIn is increasingly relying on technology from its parent company, Microsoft. On Thursday LinkedIn said it's tapping a service running in Microsoft's cloud data centers to tra... More

Publishers Eye LinkedIn as Facebook’s Reliability Falters (Digiday)

Publishers who are looking to reduce reliance on Facebook since the social network announced plans to deprioritize news are giving LinkedIn a fresh look. LinkedIn is best known as ... More

Microsoft connects LinkedIn, Office 365 via Profile Cards, Starting to Capitalize on $26B Deal (GeekWire)

More than a year after Microsoft announced its plans to purchase LinkedIn for $26.2 billion, the technology giant is rolling out some of the first integrations with the business so... More

LinkedIn Rolls Out an Audience Network to Serve Sponsored Content Off-Platform (AdExchanger)

LinkedIn on Wednesday launched the LinkedIn Audience Network, a platform enabling advertisers to serve sponsored content on sites and apps beyond its own feed. These properties ... More

LinkedIn Rolls Out Native Video Sharing (The Drum)

LinkedIn is continuing to diversify its product portfolio with the introduction of native video, as the online professional network’s owner Microsoft seeks to bolster its fortune... More

New LinkedIn Tool Gives Marketers Professional Data About Their Audiences (The Drum)

Professional network LinkedIn is launching LinkedIn Website Demographics, a reporting tool that pulls professional data from LinkedIn’s 500 million members so marketers can see w... More

Oracle Taps Into LinkedIn Data (Forbes)

Oracle and professional social network LinkedIn have struck an agreement making it possible for customers of Oracle Marketing Cloud to tap into data on the more than 460 million us... More

LinkedIn (Finally) Rolls Out Retargeting, CRM Matching (AdExchanger)

LinkedIn on Monday launched its version of a CRM-matching and retargeting tool called Matched Audiences. Matched Audiences encompasses site retargeting and account-based and contac... More

LinkedIn’s Influence on Microsoft Azure Cloud Hinges on Data (Fortune)

Last June, when Microsoft announced its $26.2 billion plan to buy social network provider LinkedIn, most attention focused on the rich purchase price and how Microsoft could take a... More

Salesforce Also Made a Bid for LinkedIn, CEO Benioff Confirms (Recode)

Salesforce was also a serious bidder for LinkedIn, the business networking site that sold to Microsoft for $26 billion this week, said CEO Marc Benioff. Benioff confirmed the effor... More

Microsoft’s LinkedIn Acquisition Could Boost its Azure Cloud Platform (GeekWire)

Moving LinkedIn to the Azure cloud, in part or in full, “could be a really important part of this deal,” said Rob Helm, managing vice president of research at Directions on Mic... More

Microsoft Buys LinkedIn For $26.2B (IBT)

LinkedIn, the professional social network, has a new boss. Microsoft purchased LinkedIn for $26.2 billion, the company said Monday. Microsoft is buying the company in a cash deal a... More