Tag Archives: location data

How Multi-Source Location Data Can Secure Big-Ticket Events (GeoGuard Blog)

Did you know 51% of sports fans watch pirate content at least once a month? And that’s just the armchair pirates during the regular season. What about highly anticipated prize fi... More

U.S. Government, Tech Industry Discussing Ways to Harness Location Data to Combat Coronavirus (Seattle Times)

The U.S. government is in active talks with Facebook, Google and a wide array of tech companies and health experts about how they can use location data gleaned from Americans’ ph... More

The Future of Location Data and Smartphone Tracking (CPO)

The notion that governments and corporate giants are capable of exercising their technological might in order to monitor the behavior of ordinary people is nothing new. However, th... More

The Music Biz is Addicted to Data – and New Privacy Laws May Make it Go to Rehab (Forbes)

California’s new online privacy law, combined with a cocktail of similar laws in the EU, India and elsewhere, could drag the high-flying music industry down to earth. Music fest... More

As Location-Based Marketing Matures, Has It Gotten Any More Accurate? (GeoMarketing)

The role of location signals to power real-time ad targeting, social media analytics, and Connected Intelligence voice-activated assistants has become an integral part of all marke... More

2017 Will be the Year Where Brands Predict What You Want (CNBC)

In 2017, advertisers are going to focus not just on where you are, but where you are going and — more importantly — what you are going to want. Mobile advertising is likely to ... More

Verizon Acquires SocialRadar to Buff Up MapQuest’s Location Data (TechCrunch‎)

Verizon will use SocialRadar’s technology in MapQuest. While you may not spend a lot of time thinking about MapQuest these days (or print out its directions to take on road trips... More

Airport Location Sensors Provide New Advertising Potential (AdAge)

Traveled through JFK, LAX or DFW airports lately? These huge U.S. airport hubs are among the 84% of the world's airports that have or are testing deployment of location-data genera... More

Is Your Location Data Being Held Hostage? (Search Engine Land)

Data amplifiers have become more important because near me searches have not only exploded in growth by number, but also in places that they occur. Someone looking for a doctor or ... More

Using Location Data To Inform Search (MediaPost)

There’s no question smartphones have changed the way we shop for goods and services. They’ve become the predominant platform for online shopping and have changed the game when ... More

How Mobile Location Data Is Ushering in the Next Era of Brick-and-Mortar Business (PC Magazine)

The e-commerce boom is a byproduct of the internet age. The Amazons and Alibabas of the world let consumers browse, shop, and buy anything their heart desires in minutes, with a fe... More

Poking Around The Location Data Potential Of Pokémon Go (AdExchanger)

Augmented reality seems to have hit its mainstream stride with the runaway popularity of Pokémon Go, and users are having a blast – but location-based marketers are also getting... More

Location Could Play Big In Holiday Season (MediaPost)

Savvy marketers will be looking to leverage mobile location data to drive in store visits and online conversions this holiday season, but how exactly does that work? One approach, ... More