Tag Archives: Marketing Cloud

Salesforce Adds More Tools for Real-Time Personalization to Marketing Cloud (ZDNet)

Salesforce is rolling out a series of AI-driven enhancements to the Marketing Cloud, largely centered around improving personalized messaging and engaging with customers in real-ti... More

Salesforce Rolls Out New Marketing Cloud Features, Datorama Integration With Tableau (ZDNet)

Key updates include Einstein-powered AI features in Interaction Studio, four new features in the enterprise addition of Pardot, and a new Datorama integration with Tableau.... More

SAP’s Marketing Cloud Solution Honored (MESA)

SAP announced it has been recognized as a leader in Gartner’s Magic Quadrant for Multichannel Marketing Hubs. In its latest report, Gartner assessed products of 19 vendors, inclu... More

Salesforce to Use Microsoft Azure to Power Marketing Cloud (ZDNet)

Salesforce has pledged to use Microsoft's Azure as its public cloud provider for the Salesforce Marketing Cloud. In addition to committing to use Azure for its Marketing Cloud, Sal... More

Salesforce Names Adam Blitzer as the New CEO of Marketing Cloud (TechCrunch)

Salesforce is announcing that it has appointed Adam Blitzer as the new CEO of Marketing Cloud. Marketing Cloud is Salesforce’s suite of digital marketing tools, built around the ... More

Salesforce Launches New Einstein Email Capabilities for Marketing Cloud (VentureBeat)

Reinventing the over $3 billion email marketing segment is a feat that on its face appears impossible, but that’s just what Salesforce claims to have accomplished with its latest... More

How the Indiana Pacers Transformed the Fan Experience with a Digital Marketing Slam Dunk (Salesforce Blog)

The team ultimately discovered that they could make huge improvements in how they collected, organized, and activated customer data. An email program that was once built on whether... More

How Adobe Plans to Fulfill Marketing Cloud Promises Using Its Latest Magento Integrations (Adweek)

Brands are expected to spend up to $43 billion on mar tech this year and as competition between vendors in the space heats up, Adobe has unveiled its latest wares after its $1.7 bi... More