Tag Archives: Marketing Cloud

Salesforce is rolling out a series of AI-driven enhancements to the Marketing Cloud, largely centered around improving personalized messaging and engaging with customers in real-ti... More

Key updates include Einstein-powered AI features in Interaction Studio, four new features in the enterprise addition of Pardot, and a new Datorama integration with Tableau.... More

SAP announced it has been recognized as a leader in Gartner’s Magic Quadrant for Multichannel Marketing Hubs. In its latest report, Gartner assessed products of 19 vendors, inclu... More

Salesforce has pledged to use Microsoft's Azure as its public cloud provider for the Salesforce Marketing Cloud. In addition to committing to use Azure for its Marketing Cloud, Sal... More

Salesforce is announcing that it has appointed Adam Blitzer as the new CEO of Marketing Cloud. Marketing Cloud is Salesforce’s suite of digital marketing tools, built around the ... More

Reinventing the over $3 billion email marketing segment is a feat that on its face appears impossible, but that’s just what Salesforce claims to have accomplished with its latest... More

The team ultimately discovered that they could make huge improvements in how they collected, organized, and activated customer data. An email program that was once built on whether... More

Brands are expected to spend up to $43 billion on mar tech this year and as competition between vendors in the space heats up, Adobe has unveiled its latest wares after its $1.7 bi... More