Tag Archives: marketing technology

3 Marketing Technology Trends That Will Shape 2020 (Skyword)

As marketing technology has proliferated over the past decade, its adopters have been left with two choices: either integrate all-in-one suites, risking poor performance for increa... More

The Newfound Power of DAM (CMS Wire)

While the future bodes well for managing digital assets, we need to recognize that change is coming and DAM must now be seen as more than just DAM — it's a critical component of ... More

What Ad Tech Means for Publishers (MediaPost)

Historically, ad tech has been a dirty word for publishers, translating to lower CPM’s, lack of control and fraud among other things. Instead, publishers have been more focused o... More

What is Cross-Device Identification and How Can Marketers Use It? (CMS Wire)

According to Gartner, every marketer should have cross-device identification (XDID) technologies on their radar. The research firm highlighted XDID as one of six marketing technolo... More

Why Marketing Tech Spending Will Keep Growing (eMarketer)

Although some advertisers are paring down their vendors to cut costs, overall spend on marketing technology is likely to keep growing. According to an April report by Forrester Res... More

CMOs Can Construct a More Effective Strategy with Blockchain (Forbes)

As the central technology for cryptocurrency like Bitcoin, blockchain has been touted as a disruptive solution for the financial environment. However, as blockchain as developed, o... More

Adobe APAC Leader on Martech Models, Personalization and Australia’s CMO Might (CMO)

[Paul] Robson pointed to a growing trend where agencies shift from an advisory role around marketing technologies, to implementation and run. He attributed this evolution both to r... More

Oracle Acquires Grapeshot to Help Advertisers with Brand Safety Issues (Adweek)

Oracle has acquired British marketing technology firm Grapeshot, which touts the ability to help brands contextualize ad placements before making automated bids, keeping them away ... More

Snapchat Finally Lets Advertisers Use Pixels to Track Ad Results, Eventually Retarget (AdAge)

Snapchat ads are about to get more targeted, as the app is embracing a marketing technology that until recently its CEO had considered creepy. Snapchat is giving its advertisers... More