Natascha French, CEO and founder of digital marketing and sales agency Scale Strategies, will be the next speaker April 21 at MESA’s weekly “Lunch and Learn” event. Join h... More
Tag Archives: marketing
Next ‘Lunch and Learn’ Focuses on Keys to Great Marketing
M&E Journal: It’s a Data-Driven Content World
People have constantly changed the way they consume content over the past 30 years, with OTT-driven technologies and unbundled streaming being just the latest examples. In resp... More
How a Combined HBO Max and Discovery+ Will Change the AVOD Landscape (MD)
The streaming wars of the last few years have entered a new phase, as formerly ad-free platforms prepare to open their walled gardens to advertising and smaller players consolidate... More
Will the Metaverse Revolutionize Marketing and Customer Experience? (CMS Wire)
Gen Z and digital natives won’t think twice about engaging in the metaverse. After all, many of them have been participating in metaverses like Minecraft, Fortnite, Roblox and ot... More
M&E Journal: It’s a Data-Driven Content World
People have constantly changed the way they consume content over the past 30 years, with OTT-driven technologies and unbundled streaming being just the latest examples. In resp... More
Metaverse Marketers Will Know What Customers Want Even More Than Digital, Legacy Media (Media Post)
If you think digital privacy is a concern now, wait. This is only the ground floor - some narrower vision of the world to come. Now, Metaverse assumptions could get deeper for priv... More
How TikTok is Fueling Hollywood Marketing (Deadline)
TikTok’s grip on young audiences is a well-established fact, but the social network has just released a new report detailing how that defining trait has made it increasingly attr... More
Why 2022 Will Be the Year of the Marketer – And the Consumer (Media Post)
At least one thing is clear as we transition into 2022: we are no longer waiting for a revolution in how consumers interact with media. That shift has happened, and its impact incr... More
How 40 Years of Music Videos on TV Taught Marketers About Context and Nuance (Digiday)
Whether on basic cable, mobile or now on CTV too, because of their timeless appeal music videos have been a constant fixture in a dynamic landscape,and today they are programmed mo... More
The Role of Serendipity in Marketing Results (CMS Wire)
You know the saying “correlation does not equal causation”? Marketers are infamous for equating correlation and causation.... More
Time is of the Essence for Marketers as Consumers Savor the Moment (Forbes)
Online shoppers are drawing out transactions—embarking on deep-dive information gathering before committing to “buy now.” Brands are catching on, recognizing that more custom... More
TCS Honored for Innovative Marketing Campaigns
Tata Consultancy Services has won three gold Eventex Awards for its ThisRun campaign and the Virgin Money London Marathon Event App, as well as two bronze awards for excellence acr... More
Building Marketing Strategies That Will Survive Evolving Data Privacy Regulations (PK Insights)
Data privacy laws are reshaping the future of marketing in the digital age. Consumer marketing opt-in consent and visibility into targeting practices require not just compliance me... More
How Knowing an Ad is Targeted Changes Its Impact (Yale Insights)
A consumer’s knowledge that an advertisement has been tailored to their interests changes how they respond, according to a new study co-authored by Yale SOM’s Jiwoong Shin. Fir... More
Mobile Marketers Intensify Focus on Contextual Signals Amid Privacy Changes (MD)
While the top priorities for mobile advertisers remain the same — paid social, display and search — several burgeoning areas are expected to attract more ad dollars, including ... More
Three Tips for Marketing in a Digital Transformation Boom (Forbes)
Even though marketers have innovated ourselves into a future with near-boundless possibilities, it doesn’t necessarily mean that we have figured out a foolproof way of connecting... More
What AVOD’s Growth Means for Marketers in Search of Evolving Consumers (MD)
As viewer interest in ad-supported video on demand accelerates, marketers are trying to determine how to navigate the channel and avoid new walled gardens.... More
Giving CFOs More Power in the Marketing Ecosystem (S+B)
Can chief financial officers help companies make the most of their investments in digital advertising? How can CFOs wade into the world of media optimisation and effect financial c... More
What the Rise of Gaming Means for Brands (Raconteur)
Accelerated by the appetite for new diversions in lockdown, gaming is morphing into a global entertainments phenomenon with profound implications for the marketing industry.... More
Salesforce Intros New AI-Powered Account-Based Marketing Tools (VentureBeat)
Salesforce unveiled new AI-powered account-based marketing capabilities within Salesforce Digital 360 designed to help sales teams scale their campaigns. Einstein Key Accounts Iden... More