Tag Archives: mobile advertising

Mobile Advertising 2019: It’s Interactive, It’s Engaging, It’s AI-Powered (ClickZ)

Advertising Smart Screen Smart Screen News Headlines April 01, 2019

By the end of 2019, in-app advertising will have grown by 60% as media-buyers continue to see increased conversion rates. What to expect from mobile advertising over 2019?... More

Machine Learning is a Key Component in Managing Mobile Advertising (Forbes)

Games/Interactive M+E Daily M+E News Headlines February 26, 2019

The large number of mobile devices, the volume of apps on each phone, and the basic mobility of the devices all mean there is a lot of information being creating in the mobile worl... More

WPP’s Sorrell: It’s Still Not the Year of Mobile Advertising (Beet.TV)

Advertising Smart Screen News Headlines March 06, 2017

Despite years of promise, mobile advertising has still not developed in to a full-fledged advertiser medium, because inadequate technology is causing advertisers to hold back on sp... More

2017 Will be the Tipping Point for Native Mobile Advertising (AdAge)

Advertising Marketing Smart Content Smart News Headlines January 13, 2017

There will be three major transformations in the native mobile space. They will form along the faultlines of form, function and adtech. 1. Form. The future is upon us: augmented... More