Food, drink and betting services were big winners but app usage slumped as fans watched Rihanna’s halftime show according to AppsFlyer.... More
Tag Archives: mobile
Super Bowl LVII Boosted App Usage (TV Tech)
Consumers More Likely to Search and Purchase on Mobile When Out of Home (TML)
A new report examined consumers’ search behaviours, including why, where and how people searched and purchased products and services based on location, specific attributes, and p... More
Research: Social, Gaming Attract Younger U.S. Consumers (Advanced Television)
Not surprisingly, social media is the top choice among men and women of all ages when they have 10-15 minutes to spend on entertainment.... More
Arm Total Compute Solutions Redefine Visual Experiences, Supercharge Mobile Gaming
Smartphones are at the centre of our connected lives. From gaming to productivity, through video calling, social media or virtual environments, it is the device that provides us th... More
M&E Journal: Mobile Device Evolution Brings Evolved Threats
Although not the first smartphone to be launched or mainstream, the iPhone arguably was the first one to capture the consumer, as well as the enterprise, imagination. Looking back ... More
M&E Journal: Mobile Device Evolution Brings Evolved Threats
Although not the first smartphone to be launched or mainstream, the iPhone arguably was the first one to capture the consumer, as well as the enterprise, imagination. Looking back ... More
How Mobile App Developers are Taking Cues From the Mobile Gaming Space (Digiday)
Mobile app use has skyrocketed during the COVID-19 pandemic, and mobile gaming is leading the charge. Between Q2 2019 and Q2 2020, mobile app purchases grew 15% year-over-year on i... More
Mobile In-Game Advertising Grows – But Expect Some Changes (Media Post)
The amount of mobile advertising on gaming apps continues to climb - for now. But changes are coming thick and fast in measuring mobile users, in part due to Apple’s decision ear... More
Driven by Live Streams, Consumer Spending in Social Apps to Hit $17.2B in 2025 (TechCrunch)
Initially, much of the livestream economy was based on one-off purchases like sticker packs, but today, consumers are gifting content creators directly during their live streams. S... More
Are Viewers Still Watching TV Shows on Mobile? (Media Post)
Since the dawn of the modern mobile age -- complete with video capabilities -- TV shows could be viewed anywhere, especially on the go. A few decades into the mobile era, how many ... More
Social Media Video, the Emerging Content Source
The M&E industry is back in business. It’s different, but it’s back. (more…)... More
Quarterly Mobile App Spending Hits All-Time High (RTN)
Even as COVID restrictions started to ease in the leading economies over the course of the year, there has been no stopping the mobile app industry.... More
Projected UK Enhanced Mobile Network Reach Revealed (RTN)
Scotland, Wales and the North East of England are set to benefit most in improved and extended mobile coverage once the UK government’s £1.3 billion Shared Rural Network (SRN) s... More
London’s Tube Will Offer Full Mobile Coverage by the End of 2024 (Engadget)
London is expanding 4G mobile coverage across the entirety of the underground. The network, which will span every station and tunnel on the UK capital's busy metro system, will be ... More
Why Smartphone Filmmaking is Here to Stay (Screen Daily)
Even the lockdown cloud had some silver linings. One of them was the smartphone coming of age in filmmaking. Adam Gee, co-director of the London International Smartphone Film Festi... More
Consumers Now Average 4.2 Hours Per Day in Apps, Up 30% From 2019 (TechCrunch)
Global consumers are now spending an average of 4.2 hours per day using apps on their smartphones, an increase of 30% from just two years prior. In some markets, the average is eve... More
Mobile Gaming Saw Surge of New Players in 2020 (GamesIndustry)
NPD: Number of mobile gamers increased 12% last year, in part due to pandemic-related lockdowns.... More
Gen Z Increasingly Take Up Mobile for Video Consumption (RTN)
In a market snapshot highlighting the importance of mobile video among an increasingly important demographic, Parks Associates has found that viewing on a smartphone or tablet now ... More
Will Media Investors Learn From Quibi’s Failure? (Billboard)
Despite a treasure chest of talent and money, the mobile-first shortform video service Quibi is the first major victim of the streaming wars.... More
O2 Sees Data Spike in UK Cities Hit by Lockdown Restrictions (RTN)
Mobile operator O2 has revealed a list of the most data-hungry UK cities in September, with some showing an increase in data consumption of 50% year-on-year.... More