NBC is giving aspiring musicians a chance to be discovered with a social-driven show called The Stream, which sees music industry titans seeking to unearth the next superstar via t... More
Tag Archives: nbc
NBC Preps Interactive Music Competition Series ‘The Stream’ (B&C)
‘Good Place’ Free Streaming Full Season, As NBC Ups Stacking Rights (Variety)
NBC has secured “stacking rights” to 90% of its fall TV show lineup, including “The Voice,” “Saturday Night Live” and “Superstore,” and will offer the five most rec... More
Here’s the Tech NBC Built to Stream the Olympics — Now Can It Replace TV? (The Verge)
a big shift is happening, one that NBC is acutely aware of now that the Olympics have passed. "We’re still learning and experimenting," Mark Lazarus, chairman of NBC Sports Group... More
NBC’s $12 Billion Olympics Bet Stumbles, Thanks to Millennials (Bloomberg)
Back in June, Steve Burke described what he called his Olympics “nightmare.” “We wake up someday and the ratings are down 20 percent,” the chief executive officer of NBCUni... More
NBC: Rio Olympics Live-Streaming Hits 2 Billion Minutes (HMM)
NBC Olympics Aug. 16 announced streaming video for Rio 2016 reached two billion live streaming minutes for the first time. That total tops by more than 500 million minutes the comb... More
NBC’s Rio Plans: A Focus on Prime Time and a Flood of Streaming (New York Times)
NBCUniversal’s broadcast of the Summer Olympics from Rio de Janeiro is showing a media giant more than ever straddling two approaches — old-style television and live video stre... More
NBCU To Create Shortform Programming For Snapchat (Deadline)
Comcast’s NBCUniversal took another nibble at the shortform programming business today with a multi-year deal to provide Snapchat with content starting with The Voice on Snapchat... More
NBC Readies 2016 Rio Olympics Coverage in 4K HDR With Dolby Atmos Through Comcast, DirecTV, DISH, and EPB (High-Def Digest)
NBC is set to offer 4K Ultra HD coverage of the upcoming Rio Olympics with HDR and Dolby Atmos, and now specific cable and satellite partners have been announced. The Ultra HD cont... More
Viewers Won’t Adopt Existing Series If They Can’t Easily Access All Past Episodes, NBC Research Chief Says (Deadline)
Nearly half of viewers say they wait until they’ve heard good things about a show before they will start watching it, said Alan Wurtzel, NBC’s President of Research and Media D... More
NBC Boss Bob Greenblatt Hints at Deeper Dive into Streaming (L.A. Times)
NBC could be taking a bigger dive into the streaming waters in the next couple of months. NBC boss Bob Greenblatt hinted as much during his appearance Tuesday at the Television Cri... More
NBC Olympics Selects Microsoft Azure to Provide Live and On-demand Streaming for its Production of the 2016 Olympic Games in Rio
Microsoft Azure has been selected by NBC Olympics, a division of the NBC Sports Group, to provide cloud encoding and hosting with video workflows for NBC Olympics’ production of ... More
NBC Turns to Digital Influencers to Draw TV-Averse Millennials to Olympics Coverage (Variety)
Young people aren’t exactly the prime audience for Olympic events like track and field. In fact, for the two previous Summer Games, the median age of U.S. viewers has risen — f... More
The Cable Empire Strikes Back (The Atlantic)
Comcast is viewing the Olympics as an opportunity to demonstrate to cable subscribers the features of its new X1 set-top boxes, which will offer access to a searchable database of ... More
NBC to Go Nearly Wall-to-Wall With Olympics Programming (Variety)
The hours of coverage represent a feat on par with some of those likely to be performed by the athletes in the events, and point to the advantages NBCU can press with the Olympics ... More
NBC Universal Bows SVOD Service for Largest Aussie Pay-TV Operator (HMM)
The streaming service, which costs £3.99 in the U.K., €4.99 in Ireland and $5.99 in Australia, is available free to Foxtel subs who also subscribe to the “Entertainment Plus�... More
NBC Announces 4K Plans for Rio Olympics (B&C)
Just a few months before the 2016 Summer Olympics kick off in Rio, NBC Olympics has announced it will offer its cable, satellite and telco distribution partners 4K coverage of sele... More
NBC Sports Jumps Into the Livestream Game Just in Time for the Olympics (Mashable)
NBC Sports has announced a new video livestreaming service called Playmaker Media, which will look to compete with companies like MLB Advanced Media to air live sports online. The ... More
NBC Sports to Leverage Periscope’s GoPro Integration for Kentucky Derby Coverage (The Drum)
The Kentucky Derby is fast approaching, and viewers, attendees, and NBC Sports know that this is no ordinary horse race: it’s an all-out spectacle. Derby Day is a fashion show, f... More
Snapchat Scores Unique Deal With NBC to Showcase Olympics (Bloomberg)
The Olympics are coming to Snapchat. The app scored a deal with Comcast Corp.’s NBC to show highlights from the 2016 Summer Games, the first time the U.S. network has agreed to s... More
NBC Sports Goes Live on Snapchat ahead of NHL ‘Winter Classic’ (Digiday)
NBC Sports is launching on Snapchat in advance of the NHL’s annual “Winter Classic” on New Year’s Day. The NBC Sports Snapchat account, which goes live today, will be a beh... More