Tag Archives: Next-Gen TV

How Next Gen TV Could Bridge Digital Divides (B&C)

ATSC 3.0 technology will deliver broadband beyond cable’s wireline footprint.... More

ATSC 3.0: Reinventing Broadcast TV (Digital TV Europe)

2020 is meant to see the rollout across the US of Next-Gen TV – the new generation of over-the-air services based on the ATSC 3.0 standard. Elke Hungenaert of Synamedia talks abo... More

How Next Gen TV Will Improve Experience for Viewers, Marketers (DMN)

While OTT is growing, a great number of TV watchers have stuck to linear TV. And by following an important marketing principle in meeting customers where they are, the linear TV in... More

Security, Content Protection High Priorities for Next-Gen TV (TV Technology)

Early in the ATSC 3.0 development process it became readily apparent that for prevention of content piracy or unsanctioned signal retransmission, and to enable the capability to ru... More

Ads May Soon Stalk You on TV Like They Do on Your Facebook Feed (Bloomberg)

Targeted ads that seem to follow you everywhere online may soon be doing the same on your TV. The Federal Communications Commission is poised to approve a new broadcast standard th... More

NAB, CTA Propose Voluntary Transition To Next-Gen TV Broadcasting (TWICE)

The transition to Next-Gen TV broadcasting will be voluntary for broadcasters and TV makers and won’t disenfranchise consumers who receive current-generation over-air DTV broadca... More