At face value, understanding who’s watching, for how long and how often provides a baseline for program and channel performance. But as the landscape fragments and choice increas... More
Tag Archives: nielsen
Plot Twist: The ‘Suits’ Boomerang Highlights the Value of Streaming Content (Nielsen Blog)
Gracenote: Viewers Face New Content Discovery Challenges
The surging number of content titles and streaming video services have resulted in challenges for viewers who now spend 10.5 minutes per viewing session just trying to figure out w... More
Nielsen: AM/FM Radio Reaches 91% of U.S. Adults Each Month (Forbes)
In an increasingly congested media landscape, AM/FM radio continues to be resilient. Now in its second century, Nielsen’s most recent Radio Today report revealed on average AM/FM... More
Nielsen: Streaming Reaches All Time High in June, Broadcast Declines to Record Low (TV Tech)
Younger viewers contribute to streaming's record high of 37.7%.... More
Audiences Transcend Marketing Channels; Measurement Can Do the Same (Nielsen Blog)
There is no shortchanging the complexity of today’s media industry, or the impact that the ever-expanding range of choice has on effective cross-media measurement. That complexit... More
Gracenote Accelerates FAST in UK
Gracenote, the content solutions business unit of Nielsen, is working with leading TV media company A+E Networks EMEA to advance its Free Ad-Supported Streaming TV (FAST) offerings... More
Gracenote Accelerates FAST in UK
Gracenote, the content solutions business unit of Nielsen, is working with leading TV media company A+E Networks EMEA to advance its Free Ad-Supported Streaming TV (FAST) offerings... More
Nielsen to Fuel Open Innovation Through Data Integration With EDO
The arrangement intends to connect Nielsen's audience measurement with EDO outcomes measurement to improve campaign performance and efficiency. (more…)... More
Nielsen Introduces Media Data Room (Advanced Television)
Audience measurement, data and analytics specialist Nielsen is introducing Nielsen Media Data Room, a cloud-based platform designed to modernise the way the company distributes its... More
Nielsen Launches Local Streaming Insights Solution in Top 56 Local Markets
Nielsen launched its Local Streaming Insights Quarterly Solution; a new report that provides metrics on TV app usage, streaming to the glass, for over 20 major streaming apps at th... More
Nielsen Launches Local Streaming Insights Solution in Top 56 Local Markets
Nielsen launched its Local Streaming Insights Quarterly Solution; a new report that provides metrics on TV app usage, streaming to the glass, for over 20 major streaming apps at th... More
Nielsen: Channel Overload is Hurting Full-Funnel Marketing Effectiveness and ROI Confidence
Pick a channel, any channel. With so many to choose from, marketers have their hands full as they weigh the options, allocate their budgets, and then validate their decisions.... More
Nielsen Debuts Nielsen ONE Content Alpha Content Measurement Solution (TV Tech)
The cross-platform offering is being used by AMC Networks, Disney, Horizon, IPG media agency Mediahub, Sony Pictures Television, and TelevisaUnivision.... More
Connectivity is Driving How Americans are Engaging With TV (Nielsen Insights)
With so much excitement in the streaming industry, it’s easy to lose sight of what’s underpinning the way audiences now engage with television. Streaming is the dominant TV opt... More
Nielsen’s Gracenote Signs on to Entertainment ID Registry Board
Gracenote, the content solutions business unit of Nielsen, has joined the Entertainment ID Registry (EIDR) board. The organisations will partner on new ways to help the media and e... More
Nielsen’s Gracenote Signs on to Entertainment ID Registry Board
Gracenote, the content solutions business unit of Nielsen, has joined the Entertainment ID Registry (EIDR) board. The organizations will partner on new ways to help the media and e... More
With Almost 1M Video Choices, Women 18-34 Turn to Classic TV (Nielsen Insights)
The growth of streaming – now the predominant way audiences consume television – has enabled easy access to more acquired content. And according to Nielsen’s most recent Stre... More
Nielsen Improves Measurement of Local OTT Feeds (TV Tech)
Metrics for local OTT feeds are now comparable with local TV and provide local stations with better cross platform measurement.... More
Nielsen Reveals Key Brand Lift Drivers For Emerging Media Channels
While a body of research exists on brand lift drivers for traditional media such as TV, Nielsen’s new research uncovers where advertisers can focus efforts to create more compell... More
Streaming Unwrapped: 2022 Was the Year of Original Content (Nielsen Insights)
In total, Americans streamed more than 19.4 million years of content last year, up 27% from about 15 million years in 2021. The increase was driven by the breadth of new and expand... More