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Tag Archives: nielsen
Nielsen to be Acquired by Private Equity Group for $16B (TV Tech)
Nielsen CEO: Company to Continue Growing Gracenote Geographic Footprint
The ongoing growth of Nielsen’s Gracenote Content Services provided the company with a boost in its fourth quarter (ended Dec. 31) and the company plans to continue “growing Gr... More
The Olympics is the Biggest Platform for Gender Equality in Global Sports (Nielsen Sports)
Unlike other events, the Olympics features men and women competing in the same events in the same stadiums for gold, silver and bronze medals of equal importance. Perhaps more impo... More
Gracenote: New Mobile Video Analytics Solution Provides ‘Deep Insights’ into Viewer Engagement
Gracenote introduced a new Mobile Video Analytics solution Aug. 16 that “offers deep insights into how mobile streaming video performance impacts subscriber engagement and retent... More
Nielsen, Gracenote Launch Next-Gen Viewership Analytics Platform (SSN)
Nielsen announced the availability of Nielsen Grabix, its next-generation analytics platform that combines the power of minute-by-minute Nielsen ratings and Gracenote Real-Time Sma... More
Nielsen, Gracenote Launch Next-Gen Viewership Analytics Platform
Nielsen announced today the availability of Nielsen Grabix, its next-generation analytics platform that combines the power of minute-by-minute Nielsen ratings and Gracenote Real-Ti... More
Gracenote Smart TV Data Available in Nielsen’s New Data Management Platform (SCN)
Nielsen will leverage Gracenote's Real-Time Smart TV Data to enhance the audience targeting, consumer analytics and measurement capabilities of Nielsen Marketing Cloud's Data Manag... More
Nielsen Picks Up ABC for Out-of-Home Viewing Data Service (MESA)
Disney’s ABC Network has become the latest TV network to sign up for Nielsen’s National Out-of-Home Reporting Service, according to a joint announcement by the companies Aug. 1... More
Nielsen to Adopt Gracenote ID as Standard Content Identifier for Audience Measurement (SSN)
Nielsen is formally adopting Gracenote IDs as the standard content identifier across its audience measurement solutions. Standardization of Gracenote IDs within Nielsen's measureme... More
Ratings Measurement: TV Industry Struggles to Agree on Best Method (Variety)
It’s not easy to embrace new ways of doing business after decades of sticking to the same methodology that has been in place since the “The Honeymooners” first flickered on s... More
Nielsen Launches Out-of-Home TV Ratings Service (B&C)
Nielsen said it launched its national out-of-home reporting service, which measures linear TV commercial viewing in bars, restaurants and other locations. ESPN, which signed up as ... More
YuMe, Nielsen Connect on Connected TV Measurement (SCN)
Digital video brand ad company YuMe announced March 1 that it’s partnered with Nielsen on a new programmatic platform-based campaign-based audience measurement offering, geared s... More
Nielsen Is Preparing for Its Total Content Ratings to Go Public This Week (Adweek)
A year and a half after Nielsen first unveiled its Total Audience Measurement platform, the company is preparing for the public debut of a key Total Audience metric: Total Content ... More
Nielsen Receives Media Rating Council Accreditation for Its Digital TV Measurement (Adweek)
After its total audience measurement rollout plans hit a few bumps last month, Nielsen has received a key bit of good news from the industry: It now has Media Rating Council (MRC) ... More
Nielsen Delays Wide Release of Total Content Ratings, Doesn’t Set New Target Date (AdAge)
Nielsen won't release a syndicated product of its Total Content Ratings as it originally planned on March 1. At a meeting between the ratings behemoth and clients on Friday, the pa... More
Broadcast TV Presidents Want Nielsen to Get Things ‘Right’ and Delay Total Content Ratings Rollout (Adweek)
As Nielsen prepares to meet with media and agency clients Friday to discuss its strategy for releasing its total content ratings (TCR), the broadcast network presidents have added ... More
AT&T, Nielsen Sign Multi-Year Deal to Use Set-Top Box Data for Ratings Measurement
AT&T has signed a multi-year deal with Nielsen calling for set-top box data from connected homes subscribed to AT&T’s DirecTV and U-verse services to be included in Niels... More
Nielsen Modifies Preview of Total Content Ratings (MediaPost)
Nielsen has altered the preview of its Total Content Ratings system. Instead of allowing its media clients to analyze TCR data online as of January 1, it will provide off-line rep... More
Nielsen Will Delay Debut of Total Viewer Measurement Data (Variety)
The TV industry’s efforts to find a new yardstick to measure audiences watching their favorite shows on screens of a new design are running into headwinds. After NBCUniversal ... More
Nielsen to Buy Gracenote Metadata Unit for $560 Million (Variety)
Nielsen has reached an agreement to acquire Tribune Media’s Gracenote digital and data business operations for $560 million in cash, the companies announced Tuesday. Gracenote su... More