Tag Archives: Online Advertising

M&E Journal: Measuring Accurate Ad Exposure

By James Maysonet, Head of Business Development, Videocites - Can you actually measure the true performance of your online video ad or promotion? How effective was it? Did your ... More

Study Shows Why Brands are Aiming for a Digital-First Identity (TechWireAsia)

Online advertising has proven its ability to promote a brand, but its effectiveness in establishing an impactful brand identity is still being explored. When building a brand, mark... More

Online Advertising Is Flawed and Amazon Could Fix It (Forbes)

Do you ever get that feeling that a product is following you? You are thinking about buying something, and then ads for that thing in various shapes and sizes keep popping up on yo... More

What Blockchain Technology Can Do for Online Advertising (SmartBrief)

For the online advertising industry, there is real potential for the technology to help make it more effective and efficient. Currently, online advertising is fraught with fraud, w... More

The Future of Online Advertising is Big Data, Algorithms (The Conversation)

The challenge facing advertisers and advertising professionals is remaining relevant in the face of a fundamental technological change. Namely, algorithms and big data. The comb... More

Understanding Data Leakage and How it Impacts Online Advertising (BokonAds)

Since most data2 is persistent, we can assume that once you share it with a company, they'll hold onto it and try to use it. There are many reasons that a data owner might want to ... More