Tag Archives: Oracle Data Cloud

Oracle, MIT Study: Cloud Frees Up Companies to Focus on What’s Important

The cloud is freeing business leaders up to focus on what’s most important in running their companies, Oracle said July 6 while announcing the findings of a new study it conducte... More

Oracle Data Cloud Teams with Simulmedia to Enter TV Ad Space in Big Way (The Drum)

The television ad buying space just got a big shot of competition with Oracle getting into the mix, thanks to an agreement between Simulmedia and Oracle Data Cloud. The agreement e... More

How Oracle Keeps BlueKai Competitive in a First-Party (Not Cookie-Based) World (AdExchanger)

As consumers went mobile, cookie-based data management platforms (DMP) like BlueKai – now Oracle Data Cloud – had to figure out a new data strategy. Oracle Data Cloud, which em... More

Snapchat to Enable Ad Targeting Using Third Party Data (WSJ)

Slowly but surely, Snap Inc. is starting to look a lot more like its competitors—at least when it comes to targeting people with ads using sophisticated data. The company has ... More